How to Navigate Today's Creator Economy - With Colin and Samir | Episode 314

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5 • 976 Ratings

🗓️ 30 October 2024

⏱️ 94 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I welcome dynamic creator duo Colin and Samir for an in-depth exploration of their fascinating journey through the creator economy landscape. From their humble beginnings producing niche lacrosse content to building one of YouTube's most influential shows about creators, they share the pivotal decisions and strategic thinking that shaped their evolution. We dissect the mechanics of their successful creative partnership, uncovering how they've maintained their collaborative spark while scaling their business. You'll gain exclusive insights into their content development process, including how they've mastered the art of storytelling in the digital age and their unique approach to interviewing industry titans like MrBeast. The conversation takes an honest turn as Colin and Samir open up about navigating the challenges of entrepreneurship, dealing with creative burnout, and finding their authentic voice amid industry pressures. We also dive into their data-driven content strategies while exploring the delicate balance between algorithmic success and creative integrity. Whether you're an aspiring content creator or a seasoned professional, their candid discussion about overcoming criticism, adapting to platform changes, and building a sustainable creator business offers invaluable lessons for anyone looking to make their mark in the digital space. Plus, don't miss their practical tips for maintaining creative momentum while building a media empire. Timestamps: (00:00) - Meet Colin and Samir (01:08) - The Beginnings of The Colin and Samir Show (01:46) - Dynamic Duo: Business vs. Creative (04:00) - The Lacrosse Network: From Idea to Reality (11:46) - Navigating Creative Partnerships (28:58) - Understanding the Creator Economy (34:46) - The Early Days of YouTube (35:55) - Creators vs. Creatives (37:02) - The Rise of MrBeast (37:34) - MrBeast's YouTube Strategies (43:59) - The Three Rules of YouTube (56:39) - Podcasting on YouTube (01:07:18) - Exciting Upcoming Videos (01:07:43) - The Importance of Juxtaposition in Titles (01:10:02) - Crafting Engaging Food Content (01:11:28) - Debating the Best Burgers in LA (01:15:44) - Handling Criticism and Authenticity (01:17:57) - The Creative Process and Opportunities (01:25:30) - SWOT Analysis and Future Plans Check out today's guest, Colin and Samir: Twitter: https://x.com/colinandsamir Subscribe to their Newsletter: https://www.thepublishpress.com/ Instagram: @ColinandSamir: https://www.instagram.com/colinandsamir/?hl=en Colin @colinrosenblum: https://www.instagram.com/colinrosenblum/?hl=en Samir @SamirChaudry: https://www.instagram.com/samirchaudry/?hl=en Website: www.ColinandSamir.com Youtube: https://www.youtube.com/c/ColinandSamir Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	We are two creatives who are at each other's throats every day. And in this episode, you're going
0:06.3	to watch us try and come to agreement. Finally. We may fist fight out. It could happen. We are Colin
0:11.6	and Samir. We've been on YouTube for the past 13 years. We've built YouTube companies. We've
0:16.1	sold them. We've sat down with the top creators on YouTube. And we have a show called The Collin and Samir Show where we talk about the latest news
0:22.8	in the creator economy as well, sit down with the biggest creators on the platform.
0:26.8	Our goal is to educate and empower the next generation of creators.
0:29.4	And I hope that what you get from this episode is a deeper understanding of the creator
0:34.0	economy as well as specifically the world of YouTube.
0:36.2	It's a very confusing platform.
0:38.3	There's high barriers to entry, and we have failed way more than we've succeeded.
0:42.6	And I think that's what we'll make this episode interesting. Welcome to the show, everybody.
1:09.7	You guys, we met at, I think, like an influencer party or something with LinkedIn.
1:14.6	It was a dinner, right? In Venice. It was, there was food outside. It was cold.
1:19.6	Gelina rooftop. Yeah, and we started talking. I know, I knew of you guys and I wanted to reference it. I couldn't find the video again, but it's like you guys
1:27.7	in a car talking about creators. And there was something really refreshing and raw. And I thought,
1:33.0	is it the dialogue? Is it the subject matter? Is it because you guys are in a car and there's
1:36.4	something so intimate about it? But it was all starting to work. And let's just go, let's rewind
1:41.5	the tape here. Okay. So I have lots of questions for both of you,
1:44.8	what you've been able to do, what you've discovered.
1:46.5	But before we get into that,
1:47.9	it's always a tricky dynamic when there are two people
1:49.9	with very different personalities and different cultural references
	...

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