How to Monetize Your Media Interviews with Esther Kiss

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.8 • 4.1K Ratings

🗓️ 17 June 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Esther Kiss is the founder of Born To Influence, a PR and marketing agency dedicated to helping thought leaders, experts, and service-based entrepreneurs get media attention and monetize their interviews.

Top 3 Value Bombs

1. Think about where your audience hangs out, who they are and what kind of media they consume, and then create your publicity plan based on that.

2. Aim high and also don't have too big of an ego to turn down opportunities that are maybe not as big but would support you in the long run.

3. Know your own personality and how you can stand out. For you to be chosen to have that high chance of getting those media interview opportunities, Approach with a warm relationship, but also knowing what your strengths are.

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Sponsors

HubSpot Stop spending more time managing tools than connecting with prospects and customers. HubSpot's customer platform is a smoother, more effective way to grow! Visit HubSpot.com to learn more

Netsuite NetSuite, by Oracle, brings accounting, finance, inventory, and HR into ONE proven platform, helping you reduce costs everywhere. And now through April 15th, NetSuite is offering a one-of-a-kind flexible financing program! Head to NetSuite.com/fire

BetterHelp: This episode is sponsored by BetterHelp. Give online therapy a try at BetterHelp.com/fire and get on your way to being your best self.

Transcript

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0:00.0	Light that Spark Fire Nation, JLD here and welcome to entrepreneurs on fire, brought to you by the HubSpot Podcast Network, the audio destination for business professionals with great shows like imperfect action.
0:14.0	Today we'll be breaking down how to monetize your media interviews.
0:18.0	To drop these value bombs, I have brought Esther Kish in Eofire Studios.
0:22.0	Esther is the founder of Born to Influence, a PR and
0:25.1	marketing agency dedicated to helping thought leaders experts and
0:28.0	service-based entrepreneurs get media attention and monetize their interviews.
0:32.3	And today Fire Nation will talk about making media attention and monetize their interviews.
0:32.9	And today for our nation, we'll talk about making money from being interviews, what type
0:37.0	of media entrepreneurs should be focused on, how fast you can expect to see results, and
0:42.2	the pitfalls we need to avoid.
0:44.0	All this and more when we get back from thanking our sponsors.
0:48.0	Hustle and Flowchart hosted by Joe Fear is brought to you by the HubSpot Podcast Network,
0:52.0	the audio destination for business professionals.
0:54.3	Join Joe and Joe as he discusses systems, mindset tweaks, reframes, and strategies to help you build a business
0:59.2	that gives you freedom and fuel for your life.
1:01.5	A recent episode on using AI for effortless content
1:04.0	creation is a must listen. Listen to Hustle and Flowchart wherever you get your
1:08.3	podcast. Net Suite by Oracle brings the County Fin finance inventory and HR into one proven
1:13.9	platform helping you reduce costs everywhere back by popular demands.
1:17.8	Net Suite has extended its one-of-a-kind flexible financing program for a few more
1:21.8	weeks head to Netsuite.com
1:24.1	slash fire. Esther say what's up to fire nation and share something that you believe
	...

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