All right, so we're going to talk about how businesses can use data to improve their marketing campaigns.

More so first party data, because we took this topic from Bard, so we want to modify it a little bit.

All right, so how do you want to modify it?

I'm just going to put first party here. There we go. All right, so how do you want to modify it?

I'm just going to put first party here.

That's the first question.

How is Eric gonna modify the titles that we got from Bard?

I actually like it.

First party's first party data to improve. Here's a problem with this title just in general. I don't think most

businesses can use first party data because they can't really afford to do it right.

All right, we're going back, we're going to use data. We're taking the first party out, guys.

Here, I'll give you an example. Okay, before, so why do you think on this, why are you noodle on this, Neil?

We've talked about Magellan.

Aye, and that's the podcasting tool that costs $1,000 a month.

And that is a pure example of more so third party data that's being used, right?

So if I want to improve my podcasting campaigns, I now have a lot more information. I understand who's actually advertising on their podcast, who's actually renewing, what their renewal rates are, and also who they're partnering up with.

And I can also filter and see which podcasts also have a YouTube channel.

And so for example, for this podcast, if we want to collaborate with people

and Neil and I are like, if we're both in Beverly Hills, we're like, maybe we want to meet with people that Neil and I are like if we're both in Beverly Hills like maybe want to meet with people that are entrepreneurs that are just in Beverly Hill so we can do a life thing and so now we can make better decisions because we have better data.

Yes, the hard part with the data,

when businesses track data,

whether it's in Google Analytics,

...