How to Measure Creative Success in 2026

The GaryVee Audio Experience

Gary Vaynerchuk

Marketing, Business

4.8 • 18.1K Ratings

🗓️ 12 January 2026

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the GaryVee Audio Experience, I talk about the current era of measuring the success of your creative with math and the difference between brand and sales. We get into how social content is feeding LLMs, how the content finds its audience, and how to test organic social content before spending paid media dollars. I also break down which social media platforms you should be posting on like: Facebook, Snapchat Spotlight, and LinkedIn.

Transcript

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0:00.0	Every hour that's going by, how many followers you have
0:02.6	is declining in importance.
0:03.9	I've spent 15 years building my world.
0:06.8	It's collapsing.
0:08.1	The creative is finding the audience.
0:09.9	In fact, I would argue that we don't even live
0:12.2	in social media anymore.
0:13.8	We're firmly in something I called interest media.
0:16.8	Like the creative is finding the audience.
0:19.0	If I make a video right now on TikTok about skateboarding, I've never made a single piece of content
0:23.6	about skateboarding, the first 500 people that don't follow me
0:26.6	that are gonna see that piece of content are into skateboarding.
0:29.6	This is a very profound shift and it is elevated organic,
0:34.6	social, creative to the first thing in the marketing mix because if you do it
0:39.5	well, you can cut your media spend, you can cut your overall marketing budget and you'll have
0:45.0	more effectiveness. That is what we're all looking for. The problem is so many people in this
0:50.0	room have so been addicted for a decade of just math, math, math, math, math, that they're scared to even put their toe into something they can't measure from the first second
0:59.0	because you're not actually marketers, you're salespeople.
1:02.0	This is the Gary Vee Audio Experience.
1:06.0	I'm in a funny part of my career where I'm not doing a lot of speaking and I'm trying to be selective of which ones I go to and I thought it'd be nice to tell you genuinely why I'm here.
1:16.6	I have a lot of admiration for practitioners and that seems to be the makeup of this audience and it's funny because I build so much brand and personal brand that I'm
1:29.3	aware that even many people in this audience might think I'm a motivational speaker or a
	...

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