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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO MAXIMIZE YOUR ENERGY AND FOCUS TO MAKE MORE IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 10 January 2024

⏱️ 45 minutes

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/Β  Β  - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

Β 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

Β 

It would pay for itself if I closed only one new deal of $X value.

Β 

Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:

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β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:00.0

When I first got into sales there was this guy on the team he was much older

0:06.1

probably 10 years older than the rest of us so we always looked at him as the guy who

0:10.8

had the most experience but But he was kind of burnt out and every time he

0:18.6

wasn't successful he had a great reason for it. But of course that reason was something that he had a great reason for it. But of course that reason was something

0:24.4

that he had no control over.

0:27.3

The lead suck, the customer changed,

0:32.2

somebody left the company, all these things, territory is terrible.

0:38.4

And one day one of the other reps came up to me and he goes,

0:44.0

you should stop hanging around with him.

0:46.8

And I go, why?

0:47.8

He goes, that guy, you know, they had a word for it back then,

0:52.2

S-bird.

0:55.0

Meaning that he always had a turd, an excuse, something to dump his problems on some other department.

1:04.0

Marketing wasn't doing this.

1:06.0

His sales engineers sucked and do the demo right.

1:10.0

Somebody messed up the time.

1:11.0

It was never his fault.

1:14.1

Yet he never really did very well.

1:17.7

But again, he had a great alibi, an excuse for it. And he was very articulate at it and you could tell it made him

1:28.2

feel better and I'd hear it and I go, well, yeah, that happens.

1:33.3

There was some truth to it.

1:35.3

It wasn't that it was a lie.

...

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