BONUS: HOW A GREAT CRO LEAD THEIR TEAM TO SUCCESS IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 11 January 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/ - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, today I've got a bonus episode for you that I think you might be interested in.
0:05.6	I've got a great CRO, Chief Revenue Officer Ken, who's going to share how he leads his team, how he leads the revenue operations at his company.
0:18.0	I'm posting it here on this brutal truth feed so that you get to know this. this
0:25.0	you get to see what great sales leadership looks like.
0:29.0	It is posted on the sales leadership show,
0:32.0	which is a separate podcast that I have that focuses exclusively
0:36.5	on revenue leadership issues where I interview the world's best sales leaders.
0:42.1	You may be interested in those topics you may not be.
0:45.6	If you want to get into leadership it's a great listen to learn from the very best
0:51.2	before you even start in that role if you're already a sales leader
0:54.7	and you want to hear how other people are doing it and handling the same
0:59.1	stresses that you are and we cover the biggest one today. The board, the board over-assigned quota. It happens, I've been in those
1:08.4	meetings and you sit there and these people who have no clue what it is like to sell the
1:16.7	product or service for that company are coming up with numbers, goals, quotas, rep hires. All these people are thinking and just
1:29.1	conventional logic with zero experience doing it and they don't understand the impact it has on those
1:38.2	people and the contributions that those people have made to the company and without them will not be there
1:47.1	this year. We covered this topic today in this interview and it's one that you should hear how leadership
1:54.2	handles this and it's just great to hear a great sales leader. Let's get into the
1:59.3	interview and did I make you aware that we're now offering start the conversation and get the meeting on premise
2:07.6	Customize to your company's particular needs? So if you have a team of say 10 or more that you want to train on how to start
2:15.6	conversations and get meetings or prevent those deals from being stalled and
2:20.7	slipped and starting all over.
	...

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