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Perpetual Traffic

How to Maximize Your Black Friday Cyber Monday Campaigns on Google Ads

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 10 November 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Step into the arena of Google Ads mastery where Black Friday success is not just hoped for, but engineered. Uncover the power of DemandGen campaigns and their unparalleled targeting capabilities, and grasp the indispensable role of third-party attribution software in sharpening your campaign's effectiveness. Learn the art of priming your asset groups, harnessing Merchant Center promotions, and fine-tuning Performance Max campaigns to hit the mark with precision. The team from Tier 11 will be your guide to not just reaching but captivating an audience that's ready to convert, propelling your e-commerce presence to new heights as you navigate the busiest shopping season of the year.

Chapters:

  • 00:00:00 - Introducing The Customer Acquisition Show
  • 00:05:27 - Unveiling DemandGen Campaigns: Your Black Friday Game-Changer
  • 00:07:43 - The Demand Gen Campaign: A New Approach for Black Friday Cyber Monday Success
  • 00:10:52 - Google Ads and Black Friday: Navigating Success
  • 00:12:40 - Black Friday Checklist: Key Preparations for Success
  • 00:23:17 - Google Ads Revolutionizing Audience Identification
  • 00:27:21 - Navigating the Complexities of Search Themes and Audience Signals
  • 00:30:15 - The Evolution of Keywordless Campaigns
  • 00:33:00 - Google Ads Game-Changers for Black Friday Cyber Monday
  • 00:34:43 - Maximize Machine Performance With Precision
  • 00:36:33 - Optimizing Google Ads for Black Friday - Expert Insights
  • 00:37:48 - Maximizing Black Friday Success with Strategic Awareness Campaigns

LINKS AND RESOURCES:


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Mentioned in this episode:

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www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

Tier 11 Data Suite

https://www.activecampaign.com/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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