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Perpetual Traffic

8 Key Elements to Craft a Perfectly Sellable Business with Jason Swenk

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

4.7 • 867 Ratings

🗓️ 7 November 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Jason Swenk dives into the art of making an agency attractive to potential buyers, discussing the intricacies of client transferability and the often-overlooked details of earn-outs. He shares invaluable advice on enhancing your agency's value, from distinguishing your business as a market maker to understanding and automating key performance indicators (KPIs). Whether you're considering selling your agency or aiming to scale it, this conversation is packed with strategic wisdom and practical tips that will equip you for success.

Chapters:

  • 00:00:00 - Reflecting on Creative Marketing Strategies and Business Acumen
  • 00:03:33 - Attracting Attention Strategically: From Annoyance to Engagement
  • 00:06:48 - Personalized Networking on Twitter: Seizing Business Opportunities
  • 00:11:57 - Identifying Sellable Assets Across Diverse Businesses
  • 00:13:00 - Crafting a Sellable Asset: The Solar Velocity Journey
  • 00:15:39 - Capitalizing on Investment Opportunities and Tax Advantages in Ownership
  • 00:17:55 - The Significance of Transferable Contracts in Business Transactions
  • 00:20:04 - Communicating Your Business Vision and Targeting Niche Markets
  • 00:24:37 - Achieving Predictable Revenue: The Path to a Growing Business
  • 00:26:25 - Predictable Revenue and Adapting Business Offerings
  • 00:31:47 - Becoming an Advisor for Sustainable Business Success
  • 00:35:00 - Profitability and Growth Metrics in the Agency Business
  • 00:36:32 - Navigating Valuation Dynamics: Multiples and Unicorns in Today's Market
  • 00:38:22 - Harnessing Key Performance Indicators (KPIs) for Sales and Departments
  • 00:41:22 - Strategically Building a Business with Sale Potential: The Roadmap to Success

LINKS AND RESOURCES:


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Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

www.AdRoll.com/PT

https://www.NEXTInsurance.com/perpetual

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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