How to Master the Evolution of Your Speaking Business with Bobby Umar

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 25 April 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Bobby Umar is a speaker who does it all. He writes books. He runs coaching programs. He’s amassed hundreds of thousands of followers in his social media communities. He’s done multiple TEDx talks. And most importantly, he’s a self-described doting dad. If you’re wondering how he manages to juggle so many balls alongside his speaking engagements, so are we — so he joined our founder Grant Baldwin for Episode 443 of the TSL podcast to discuss his speaking journey.

Many aspiring speakers want to be like Bobby. All kinds of people in all sorts of industries look to him as a branding and networking expert. But he didn’t start out that way! Over time, he has both expanded and refined his speaking platform so he only speaks on topics he is best at to audiences who are the perfect fit. On the show, he shares how he started with a well-defined niche that allowed him to become a thought leader with a simple, compelling message: discover your personal brand (DYPB).

One part of Bobby’s platform that we don’t often talk about on the TSL podcast is TEDx talks. While not all TEDx talks are created equal, Bobby and Grant walk through how you can decide if this is a useful tool for your speaking business and how to leverage TEDx appearances as part of your marketing plan. This episode is packed full of incredibly important lessons on scaling your speaking business, and Bobby’s charisma shines through every word. To top it off, he offers some wise words on how to prioritize your family while making travel plans.

You’ll also learn all about:

Realistic timelines for pivoting from your 9-5 to speaking.
Signals and feedback to listen for when you’re ready to diversify your business.
The importance of uniting all aspects of your business under a cohesive umbrella.
How to find an ideal client when you speak on a widely applicable topic.
What to do when traveling for gigs isn’t worth the time away from family anymore.
How keynotes are evolving in the virtual space.
…and so much more!

EPISODE RESOURCES

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:48.9	Hey, what's up for? I'm bald and here. So glad you're here listening to episode 443 of the
0:53.5	speaker lab podcast. And you're going to hear from me and Bobby Umar, a great speaker, coach and author who will be talking to us about his journey to speaking. Also how he scaled his business and the world of TEDx, which is something that he has had a lot of experience with. Now, if you look Bobby up, you're going to see that he speaks and coaches does workshops and all sorts of different topics from networking, leadership, personal branding, social media, which is where a lot of aspiring speakers really want to be.
1:16.9	But before you get there, you really have to hone in on one niche and get really, really good at solving one specific problem for one specific audience.
1:24.6	And so Bobby's going to tell us how all the different balls he's been juggling
1:28.0	have come out of being focused on one specific area of expertise and scaling from there,
1:32.5	rather than starting out trying to figure out how to speak to everybody all at once,
1:36.1	which if you listen to the show, you know that is not something that we would recommend.
1:39.9	Now, if you are struggling to decide on your niche or you can't figure out what specific
1:44.6	problem your audience needs the most help with, Bobby's going to give some specific examples
1:49.3	on how he made those decisions throughout his career and developed his pitch so he was
1:53.5	getting hired for the topics that he was best at. Bobby's story is really just full of great
1:58.6	insights into how you know it's the right time to pivot your speaking business by coaching or writing a book or teaching a course or giving a TEDx talk. Also, like we mentioned, if TEDx is something that you are interested in, Bobby's done five of them. He has some great tips for making those TEDx talks part of your brand, leveraging them into future speaking engagement. So we're going to cover a lot of
2:18.0	ground today. Let's get right to it. Here's my conversation with Bobby Umar. Enjoy.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from The Speaker Lab, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of The Speaker Lab and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.