How to Develop a Dynamic Workshop with Nanette Hitchcock [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 18 April 2023

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

Our coaches at The Speaker Lab are equipped to guide you through your speaking journey, no matter what kind of speaker you want to be. Which means if you prefer a side room with a dozen or so people around a table to a massive auditorium, we’re here to help. Delivering motivational keynotes might look like the most glamorous choice, but many speakers build incredible careers and make huge impacts through other communication channels such as workshops. With that in mind, this week’s Coaches’ Corner on The Speaker Lab show is dedicated to everything workshops–how to create them, how to build a business around them, and how to actually make an impact.

On Episode 442, our director of student success Maryalice Goldsmith is joined by Nanette Hitchcock from our TSL coaching team. Nanette loves nothing better than running a great workshop, and she knows how to create a collaborative atmosphere that helps her audience solve their problems. If you’ve ever wanted a heart to heart chat with our speaking coaches about “deep dive” rather than “big picture” speaking, this episode is for you. Nanette is really the expert when it comes to successful workshops–and she goes through some of her history as an executive leadership coach and how it informs her strategy.

Whether you’re a skeptic who only likes big audiences or someone who loves speaking to smaller groups, understanding how to communicate through a workshop and how it differs from a keynote is a great asset to delivering your message. The best workshop speakers do more than teach skills–they empower attendees to take action and ownership with dynamic and interactive experiences. If you’re wondering how to do just that, Nanette breaks it down for you.

You’ll also learn all about:

Different format ideas for engaging workshops.
Why thinking like a child can help workshop attendees be more creative.
How workshops can fit in with other streams of income within your speaking business.
Why workshops are well-suited to repeat engagements with a client.
How to assess your client’s needs and tailor your workshop to their situation.
How to develop a workshop series that solves a variety of problems.
Innovative ways your workshop can truly stand out and make a difference.
…and so much more!

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:46.8	Hey, what's up, friends? Grant Baldwin here. So glad to have you here with us for another awesome
0:54.1	episode of the speaker lab podcast. Now, one of the best parts of our student experience here at the
0:59.0	speaker lab is the coaching that is integrated into our programs. And our team has the experience
1:03.6	and expertise that it takes to help our students gain confidence, clarity, and follow that
1:07.5	clear path to their own speaking success. And so during our Coach's Corner podcast series, you're going to have the opportunity to hear from our director of student success, Mary Alice Goldsmith, and a member of our coaching team. So whether you are at the very beginning of your speaking journey or a well-seasoned veteran in the industry, regardless, our coaches are meeting you where you're at and equipping you to take you to the next
1:28.0	level. So I'm going to hand the mic over to them and I know that you're going to love hearing
1:31.7	from our coaches. So let's get right into it. Enjoy.
1:38.9	All right. So welcome to the coaches corner. I'm blessed today to be with our wonderful and
1:45.9	fabulous coach, Nanette Hitchcock. How are you today? I'm good. Really, really excited to be here.
1:52.6	Yeah. I always love talking shop with you. And today is a really great topic because it's something
1:58.2	that comes up more and more and more and more.
2:05.2	And so we're going to be talking about developing a dynamic workshop.
2:11.8	And I'd love to know from you, in terms of like workshop experience, can you share with our audience what some of your experience about building a dynamic workshop?
	...

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