How To Master Sales, Persuasion, and Influence with Cole Hatter
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 26 December 2021
⏱️ 55 minutes
🧾️ Download transcript
Summary
Cole is the founder of Thrive: Make Money Matter, an entrepreneur, investor, and an award-winning speaker. His vision behind creating Thrive: Make Money Matter is to change the way businesses are run forever, creating a new breed of For-Purpose Entrepreneurs directing profitable businesses that focus on a local or global initiative.
Top 3 Value Bombs:
1. Discovery questions will help you find your customers DBM (Dominant Buying Motive)
2. Understand that sales is all about psychology
3. You need to build rapport
The 25 Cognitive Biases: Uncovering The Myth Of Rational Thinking by Charles Holm - The 25 Cognitive Biases
Sponsors:
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Transcript
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| 0:00.0 | Boom! |
| 0:02.6 | Shake the room, Fire Nation! |
| 0:05.0 | JLD here and welcome to Entrepreneurs on Fire brought to you by the HubSpot podcast |
| 0:10.3 | network with great shows like EyeDigress. |
| 0:13.7 | Today we're pulling a timeless EO Fire classic episode from the archives and we'll be breaking |
| 0:18.8 | down how to master sales persuasion and influence. |
| 0:22.8 | To drop these value bombs I are about to call Hatter into EO Fire Studios. |
| 0:27.4 | Global is the founder of Thrive, Make Money Matter. |
| 0:30.5 | An entrepreneur investor and an award-winning speaker, his vision behind creating Thrive |
| 0:35.3 | is to change the way businesses are run forever, creating a new breed of four-purpose entrepreneurs, |
| 0:42.1 | directing profitable businesses that focus on a local or global initiative. |
| 0:47.2 | In today's Fire Nation we'll talk about discovery questions that will help you find |
| 0:50.6 | your customers, dominant buying motive, DBM. |
| 0:54.7 | We'll talk about understanding that sales is all about psychology and that you need to |
| 0:58.9 | build rapport and how to do it and so much more when we get back from thinking hours, |
| 1:04.7 | sponsors. |
| 1:05.7 | Easy to start and build to customize. |
| 1:08.0 | Thinkific enables thousands of entrepreneurs to run their training remotely. |
| 1:11.7 | Try Thinkific for free today at Thinkific.com slash EOF. |
| 1:17.0 | That's THINKIFIC.com slash EOF. |
| 1:22.9 | Wondering what to do when you need motivation? |
| 1:25.4 | Wish you had a go-to guy when it comes to preventing burnouts. |
... |
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