What successful people do is they spend money to save time. Unsuccessful people spend time to save money. You are all focusing on people who have a lot of free time. That's the problem. Most important business license I've learned from my coach. When you hit this level, you think you're at the top of the mountain. You're actually just the bottom of the next mountain. From doing this, I started to learn and figure out how to do brand strategy. And then my price just went through the roof. Most of you don't know how to write or create content or create offers because this is blurry. I don't know who I'm talking to. And if you stick with me for the rest of this, not only will I teach you how to make money. You'll do this in the most painless, easy way possible. And if you learn how to

do it, you can charge a lot of money to it for other people. I got to tell you something.

The reason why I want to start here is learning this process, change the game for me. It really

changed the game because we think we're designing for someone, but we're not doing for anyone so the way i like to do customer profiles is to really go deep and understand

not just the demographics which most people stop at but cycle graphics like the way they think

they feel their values and belief systems when you do this the way i'm about to teach you to do it right

now it's going to unlock so many things in your mind about what other services you can provide, how you can communicate to them to relate to them better. And for me, it was just a creative springboard. From doing this, I started to learn and figure out how to do brand strategy. And that was just everything. And then my price just went through the roof. So would you like to learn how to do this?

So what we need to do is try to figure out who your best client is. So we're going to build it for this for your best client. And then you're going to see all of a sudden things that you can do the way you can market and speak to them, the way you can brand. So you become very attractive to this type of person. So usually what people will do is they'll ask me, well, what is my ideal client?

Here's what we do. How many people will have clients here? Raise your hand. Because there's a lot of in-house people. Okay, so now we know the session has begun because the entrepreneurs have showed up. Because I talk to one in-house person after I'm like, oh, my God, it's all in-house people.

All right.

So what I want you to do is think about the last 10 clients or projects you've worked on, which ones gave you the most joy? Like, just think about like, oh, my God. If I could just do one more project like that, I'm going to be so happy. I would have paid that person to do the work. That's how happy I was. Number two, was it financially good for you?

Did you make money on that? that person to do the work. That's how happy I was. Number two, was it financially good for you?

Did you make money on that? Are you aligned also in their mission? So creatively really cool, cool people. I made a lot of money. That's a trifecta. So just scan through your mind,

the last 10 clients or projects you worked on. You're like, God, if I could just get more of them,

life would be so, so good.

And you're going to remember this moment

because we're going to design it for you, okay?

Remember, they have to have money.

Some of you like to target broke people.

And you're like, well, they can't afford me.

I'm like, I wonder why.

Because they broke is why.

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