So here's how you mark it in a competitive market with little to no money

So my philosophy on marketing especially in competitive markets is you can't outspend people

There's already enough people with more money than you and I don't mean that bad way. There's a lot more people

There's a lot a lot of people in this world that have a lot more money than me as well

But you can't do the same strategies that they do see if everyone's doing SEO and paid and social and all this kind of stuff

They're spending tons of money. Yeah, you may be able to get more followers because your content's a little bit better

But it is hard to outmarket them and I look up marketing as a race to the bottom. And here's why I say it's a race to the bottom

If you look at each year I get this year could be a funcier

But if you average it out marketing keeps getting more expensive year over here

And I get there's some bad economies and when there's a bad economy it may dip

But overall marketing just gets more expensive year over here

It costs more money for the traffic. It's harder. These channels get more competitive

And it doesn't mean that you shouldn't do them. You should do them as long as you can generate a ROI

What we found is marketing's gotten so expensive in these competitive industries like auto insurance or

You know health care or credit cards

Where it's at a point where some of these industries you're spending 50 60 70 80 100 dollars at click just for a visitor to your site

And what we feel is it's cheaper to give away stuff for free than it is to buy the traffic

It doesn't mean you should buy the traffic because if you can make it profitable bombings do that

But if you're bootstrapped you don't have a ton of money. You're in a competitive industry

How can you find something to just

Give away something for free and charge for something else that is a much bigger market and I'll use a health insurance example

Health insurance costs per click are through the roof

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