How to Market Inside the Metaverse #2592

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 26 October 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Market Inside the Metaverse [00:11] Eric discusses an interview with Mark Zuckerberg and Lex Friedman [00:32] Eric explains the improved realism of the Metaverse [01:05] Neil shares his perspective on the value of the Metaverse [01:50] Neil discusses the potential for virtual shopping experiences [03:22] Neil questions the need for the Metaverse with existing technologies [04:36] Eric considers the benefits of virtual interviews [05:15] Neil suggests using the Metaverse for virtual office spaces [05:40] Neil discusses the potential challenges and strengths of Facebook's hardware [06:04] Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse [06:26] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Mark Zuckerberg and Lex Friedman Metaverse Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	All right, today we're going to talk about this metaverse thing and how it relates to marketing because
0:05.1	It's actually kind of starting to come together now. So did you see that interview with Lex Friedman and Mark Zuckerberg?
0:11.3	No, you probably don't even know what I'm talking about. No, exactly. I think the metaverse is dead. No, you're dead. Okay, so so
0:18.2	Basically, it's like doing this interview, right? Okay, and
0:21.4	Mark Zuckerberg and Lex Friedman, Lex Friedman's a popular podcaster. He gets like, you know, Joe Rogan, all these people like Walter Isaacson
0:28.3	All these people anyway. So
0:30.9	Here's the catch. It's you and I imagined like people watching his camera right now. It's your face your body mine
0:36.9	But it's done in the metaverse and it looks like you and me right now. It's like 98% there and they're having a full-blown
0:44.6	Podcast interview in the metaverse in the metaverse using Facebook technology. Yes, and it looks legit
0:50.5	It's not like last year where it's like when when Zuckerberg was talking about it in a cartoon
0:54.4	Yeah, it's like cartoon and I was like no one wants to come on. That's like Nintendo 64, man
0:57.7	It's like that's like when we're kids, but this is it's like this
1:01.0	So I don't look at it as like the metaverse. I look at it as like more like virtual reality
1:05.3	Yeah, but they they call the metaverse they have to it. They're called meta
1:07.9	Yeah, I know but Facebook's calling it and I don't think anyone cares to do a social network in a metaverse as as an end user
1:14.8	where I see the real value of this is
1:19.0	Let's say my aunt she lives in the United Kingdom my uncle lives there as well with her, right?
1:25.6	My dad talks to my aunt, which is his sister
1:29.4	Literally every single morning now imagine if they could put on and they face time
1:34.9	But imagine if they could put on
1:37.7	Goggles whether it's Facebook's or Apple's I'm gonna vote for apples because I think they're gonna build a much better product at least
1:43.1	Based on the video I saw when they did their launch although the vision. Yeah, you can't buy it though
	...

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