How to Market Inside the Metaverse

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 26 October 2023

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to Market Inside the Metaverse (00:11) Eric discusses an interview with Mark Zuckerberg and Lex Friedman (00:32) Eric explains the improved realism of the Metaverse (01:05) Neil shares his perspective on the value of the Metaverse (01:50) Neil discusses the potential for virtual shopping experiences (03:22) Neil questions the need for the Metaverse with existing technologies (04:36) Eric considers the benefits of virtual interviews (05:15) Neil suggests using the Metaverse for virtual office spaces (05:40) Neil discusses the potential challenges and strengths of Facebook's hardware (06:04) Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse (06:26) Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Mark Zuckerberg and Lex Friedman Metaverse Interview Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right today we're going to talk about this metaverse thing and how it relates to marketing because
0:05.2	It's actually kind of starting to come together now. So did you see that interview with Lex Friedman and Mark Zuckerberg? No
0:11.8	You probably don't even know what I'm talking about no exactly I think the metaverse is Lex Friedman and Mark Zuckerberg. No.
0:12.6	You probably don't even know what I'm talking about.
0:13.1	No, exactly.
0:13.9	I think the metaverse is dead.
0:15.4	No, you're dead.
0:16.9	Okay, so, so basically it's like doing this interview, right?
0:20.2	Okay.
0:20.4	And Mark Zuckerberg and Lex Reiman,
0:23.3	Lex Reiman's a popular podcaster, he gets like,
0:25.2	you know, Joe Roggan, all these people, like Walter Isaacson,
0:28.6	all these people, anyway.
0:29.9	So, here's the catch.
0:32.2	It's you and I imagine, like people watching this camera right now.
0:34.9	It's your face, your body, mine, but it's done in the metaverse.
0:38.6	And it looks like you and me right now.
0:40.7	It's like 98% there. And they're having a full-blown podcast interview in the metaverse in
0:46.7	in the metaverse using Facebook's technology yes and it looks legit it's not
0:50.9	like last year where it's like when when Zuckerberg was talking about in a cartoon yeah it's a cartoon and I was like no one wants it's like Nintendo 64 man. It's like that's like when we're kids
0:59.0	But this is it's like this so I don't look at Metaverse. I look at it as like more like virtual reality.
1:05.6	Yeah, but they call the Metaverse. They have to do it. They're called Meta.
	...

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