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Marketing School - Digital Marketing and Online Marketing Tips

TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 27 October 2023

⏱️ 90 minutes

🧾️ Download transcript

Summary

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors. TIME-STAMPED SHOW NOTES: [00:00] - Blake Rocha breaks down how to create viral content. [03:19] - How did Blake Rocha become so good at creating content? [05:40] - Blake Rocha shares his successful journey in creating content and businesses [08:18] - Blake Rocha shares his educational program that generated $1.7 million in just one month. [10:25] - Blake Rocha’s TikTok to Instagram funnel that generated over $10M. [15:30] - Here’s why you should stop copying other people’s content. [16:30] - Blake Rocha shares his creative process in creating content. [21:43] - Blake Rocha's shift in mindset from his early days in content and business. [24:08] - Blake Rocha explains the significance of maintaining a grounded perspective. [28:07] - The Creator Economy is here to stay, but it’s changing. [34:00] - Focus is the way to build something generational. [37:00] - Blake Rocha shares his interest in recreating a [company like Reed Duchscher’s Night Media. [38:18] - Blake and Eric talk about possible educational business models. [40:56] - Why Blake Rocha fell in love with the real estate business. [44:44] - How to find the right mentor? [48:33] - Give away your best content for free. [52:00] - Do this if you're trying to scale in the education space. [55:45] - Blake Rocha thinks YouTube is the best platform right now. [58:32] - Blake Rocha’s long-term goal in life. [59:40] - Blake Rocha is planning to go hard on YouTube. [01:08:21] - Blake Rocha on modern dating. [01:11:37] - Blake Rocha talks about his health journey. [01:15:15] - Blake Rocha talks about how he’s improving his gut [health and why diet is everything. [01:19:52] - Blake Rocha on the OnlyFans Creator Economy. [01:23:12] - Blake Rocha talks about his principles in spending money. [01:30:45] - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight). Go to https://www.marketingschool.io to learn more! Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Subscribe to Codie Sanchez’s YouTube channel and newsletter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

You'd spend six hours just for a 60-second TikTok, right?

0:04.4

There's a reason why.

0:05.6

The video that I just posted, you know,

0:06.8

for the people that are watching this,

0:08.0

it has a recipe to go viral.

0:09.9

So let me break it down.

0:11.2

The first thing that I do is I'm always trying

0:14.2

to be a leader with my content.

0:16.0

Like I don't want it to be the exact same

0:17.6

as anybody else's anything,

0:19.0

but I do take inspiration from other viral videos

0:21.4

and tweak it in a way that I know is gonna go

0:23.6

even more viral because the algorithms

0:26.0

are already telling you what's working, okay?

0:27.8

The algorithm says this video caught our attention.

0:30.8

It's making people argue in the comments

0:32.4

or they have different opinions.

0:33.9

It's shoving it to the world.

0:35.6

Okay, so that works.

0:36.6

So let's take this concept and apply it to what I know

0:39.4

and what I'm trying to teach and reposition it.

0:41.8

So I saw this video that was like,

...

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