How To Market During Times Of Crisis

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 17 April 2020

⏱️ 107 minutes

🔗️ Recording | iTunes | RSS

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Summary

Four world-class marketing experts discussed how home service businesses can approach their marketing to not only survive but also thrive during these challenging times.

Lorne Sederoff is the director of channel development at Search Kings. He is a certified expert at anything and everything there is to do about Google for marketing and lead generation, from its algorithms to its features.

Dennis Yu is a world-renowned expert and speaker on Facebook marketing. He is the founder and CEO of BlitzMetrics, a social media analytics firm in Portland that provides clients such as MTV, Nickelodeon, and Dominos Pizza with analytics and strategy.

Brian Slutsky is the owner and founder of ThinkTank Media & Marketing. He is a seasoned media and marketing specialist who, with decades of industry experience, provides clients with strategic planning, inspirational creative and measurable results.

Allan Dib is the bestselling author of “The 1-Page Marketing Plan.” A seasoned entrepreneur, he reaches out and works with people across the globe as a business coach and consultant, applying years of experience in helping businesses grow with technology and strategic action.

In this episode, we talked about marketing strategy, customer relationships, digital marketing...

Transcript

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0:00.0	One of the examples that came up was in the Depression when Post and Kellogg were the two big companies for cereal and home packaging.
0:09.2	And Post decided to hunker down.
0:11.8	They were the big name in town.
0:13.0	They hunkered down and said, let's stop our advertising.
0:16.2	Kellogg's went with a different approach and they pushed.
0:19.3	And Post has never caught Kellogg since.
0:21.8	We take that type of messaging of be visible because when things go back to normal,
0:28.8	you're going to want to be recognized as the community solution.
0:33.0	Welcome to the Home Service Expert, where each week, Tommy chats with world-class entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership, to find out what's really behind their success in business.
0:47.6	Now, your host, the Home Service Millionaire, Tommy Mello.
0:56.0	All right, Tommy Mello. All right.
0:57.0	I got Mr. Lorne with me and we're ready to kick some butt here.
1:02.0	So I got some questions for you.
1:04.0	Lauren, please just introduce yourself,
1:06.0	talk about what your company does,
1:09.0	everything you do with Google.
1:11.8	Sure.
1:13.5	Thanks for having me, Tommy.
1:14.7	I'm Lauren Seteroff.
1:17.6	I am director of channel development at SearchKings. SearchKings is a digital marketing company, primarily small, medium-sized businesses, and about 70% home services.
1:27.7	So most of our, we have about 3,200 customers.
1:31.7	The majority of them are living in the home services space.
	...

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