HOW TO MAKE YOUR SUCCESS AUTOMATIC AND NEAR EFFORTLESS
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 5 January 2026
β±οΈ 23 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
Summary
Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs
Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU
https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.
FAQ:
- 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
- OFFICE HOURS EVERYΒ OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
- UNLIMITED 1-ON-1'SΒ ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
- FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
- ALL CONTENT IS VIDEO BASED AND SELF PACED
- I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
- YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.
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Email me additional questions: briangburns@me.com
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β SAMPLE EMAIL TO EXPENSE THE COURSE
MGR,
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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.
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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and
would like your help in expensing the course.
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It would pay for itself if I closed only one new deal of $X value.
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Please let me know by Friday if I can move forward with this 1 year course.
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Thanks,
ME
Here are some student interviews from the courses:Β
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Audible 30 day Free Trial:
http://www.audibletrial.com/BrutalTruth
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | So I'm starting something new this year. I'm going to have these podcasts, but I'm going to call it a flashcast. And what does that mean? It simply means that it'll be up for a very short period of time. Why? Because I'm putting a lot of effort into this and I want to make sure that people value it |
| 0:24.5 | and the people who do value it, consume it and apply it quickly. And I'll put it up for probably, |
| 0:33.2 | I'd say a couple days to two weeks. And I'll maybe have it on YouTube. I may not. So if you |
| 0:41.2 | enjoy these, download them. You can use them and store them for as long as you want. Otherwise, |
| 0:47.6 | you may miss it. So let's get into this topic today. Today's topic is really change. How do we make great improvements? It's the time |
| 0:58.5 | a year where we talk about resolutions. But what is a resolution? It's basically just a |
| 1:04.3 | decision. And why doesn't it last, though? Here's the secret. |
| 1:11.7 | We're mammals. |
| 1:15.7 | We're mammals having a human experience. |
| 1:18.4 | And how do mammals change? |
| 1:20.1 | Is it by making a decision? |
| 1:22.8 | We need more than that. |
| 1:28.9 | We need to have either motivation and or discipline. |
| 1:39.5 | And what really makes change permanent or consistent or long-term is a habit. |
| 1:46.0 | And this is something that we miss because habits seem boring. |
| 1:47.6 | Motivation's exciting. |
| 1:57.1 | Discipline is strong, tough, and macho, and we all think we have great discipline and motivation. |
| 1:59.7 | And we do sometimes. But the challenge is that motivation and discipline are feelings. |
| 2:06.0 | And that means that they come and they go. Sometimes we feel great, highly motivated. |
| 2:12.7 | Sometimes we feel no motivation and depressed or lazy or tired, and we rationalize, and our subconscious mind |
| 2:22.1 | even blocks us by finding something else to do like procrastination. And we avoid doing it. |
| 2:31.4 | So then we rely on discipline. But discipline, a lot like motivation, is kind of a |
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