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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO MAKE YOUR SUCCESS AUTOMATIC AND NEAR EFFORTLESS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 5 January 2026

⏱️ 23 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

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They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

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It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:Β 

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Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:00.0

So I'm starting something new this year. I'm going to have these podcasts, but I'm going to call it a flashcast. And what does that mean? It simply means that it'll be up for a very short period of time. Why? Because I'm putting a lot of effort into this and I want to make sure that people value it

0:24.5

and the people who do value it, consume it and apply it quickly. And I'll put it up for probably,

0:33.2

I'd say a couple days to two weeks. And I'll maybe have it on YouTube. I may not. So if you

0:41.2

enjoy these, download them. You can use them and store them for as long as you want. Otherwise,

0:47.6

you may miss it. So let's get into this topic today. Today's topic is really change. How do we make great improvements? It's the time

0:58.5

a year where we talk about resolutions. But what is a resolution? It's basically just a

1:04.3

decision. And why doesn't it last, though? Here's the secret.

1:11.7

We're mammals.

1:15.7

We're mammals having a human experience.

1:18.4

And how do mammals change?

1:20.1

Is it by making a decision?

1:22.8

We need more than that.

1:28.9

We need to have either motivation and or discipline.

1:39.5

And what really makes change permanent or consistent or long-term is a habit.

1:46.0

And this is something that we miss because habits seem boring.

1:47.6

Motivation's exciting.

1:57.1

Discipline is strong, tough, and macho, and we all think we have great discipline and motivation.

1:59.7

And we do sometimes. But the challenge is that motivation and discipline are feelings.

2:06.0

And that means that they come and they go. Sometimes we feel great, highly motivated.

2:12.7

Sometimes we feel no motivation and depressed or lazy or tired, and we rationalize, and our subconscious mind

2:22.1

even blocks us by finding something else to do like procrastination. And we avoid doing it.

2:31.4

So then we rely on discipline. But discipline, a lot like motivation, is kind of a

...

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