How to Make Your Brand Thrive in a Post COVID-19 World with Jake Cohen: An EOFire Classic from 2020
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 11 March 2023
⏱️ 30 minutes
🧾️ Download transcript
Summary
From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Jake Cohen leads Product Marketing at Klaviyo. He loves his family, marketing funnels, and golf - in that order.He started going grey at 9. Draw your own conclusions.
Top 3 Value Bombs:
1. You should focus on e-commerce brands - or any brand that sells online.
2. If you are in a new essential category, you should increase your ad spend.
3. Klaviyo’s mission is to help businesses grow and to help you see your dream come to life in the real world.
Klaviyo – The growth marketing platform built for online businesses. - (Sorry! This link was active when this episode was first published in 2019 but is no longer an active offer.)
Sponsors:
Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability!
HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!
Transcript
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| 0:00.0 | Boom Shake the Room Fire Nation, JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot |
| 0:08.1 | Podcast network with great shows like the Mar Tech Podcast. Today we're pulling a timeless Eofire episode from the |
| 0:14.8 | archives so the giveaway may not be active but we'll be breaking down how to |
| 0:18.8 | make your brand thrive in a post-COVID-19 world. To drop these value bombs I brought Jake Cohen into Eophire |
| 0:25.2 | studios. Jake leads product marketing at Clavio. He loves his family, marketing funnels, and |
| 0:30.1 | golf in that order. He started going gray at nine years old, draw your own |
| 0:34.0 | conclusions. And today, our foundation will talk about why you should focus on |
| 0:37.2 | e-commerce brands and we'll talk about if you are a new essential category you |
| 0:41.3 | should increase your ad spend and what Clavio's mission is |
| 0:44.5 | is to help businesses grow and so much more. And a big thank you for sponsoring today's |
| 0:49.0 | episode goes to Jake in our sponsors. Is this your year? Visit Thrivetime Show.com slash E.O. Fire to see how Clay Clark's |
| 0:58.1 | business coaching has helped thousands of entrepreneurs to dramatically increase profitability. |
| 1:02.4 | It's month to month and less money than an average minimum wage employee. |
| 1:06.0 | Schedule your free consultation today at Thrivetime show. |
| 1:10.0 | com slash E.O Fire. |
| 1:12.0 | Marketing Made Simple hosted by Dr. J.J Peterson is brought to you by the |
| 1:16.0 | HubSpot Podcast Network, the audio destination for business professionals. Marketing Made Simple brings |
| 1:20.9 | you practical tips to make your marketing work. |
| 1:23.2 | In a recent episode, Amy Porterfield shared her five email marketing secrets for long-term business growth. |
| 1:28.4 | Listen to Marketing Made Simple, wherever you get your podcast. |
| 1:32.4 | Jake, say what's up. simple wherever you get your podcast. |
| 1:38.6 | Jake say what's up to Fire Nation and share something interesting about yourself that most people don't know. |
... |
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