How to Make Social Media Work for You Part II

Founder's Journal

Morning Brew

Entrepreneurship, Careers, Business

4.8 • 1.1K Ratings

🗓️ 24 September 2021

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Social media should be serve as a friend, not a foe in your life. In this episode, I'm talking about using social media from the perspective of a founder and manager. To learn how to think about social media on a personal level, check out How to Make Social Media Work for You Part I. Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up, everyone? This is Alex Lieberman, co-founder and executive chairman of Morning Brew.
0:05.7	Welcome back to Founder's Journal, my personal audio diary, where I give you the business builder,
0:11.7	the tools you need to think better in order to build better, whether that's building a business,
0:17.0	a team, or a new product. Today is part two of making social media a friend versus a foe in
0:24.1	our lives. Last episode, we focused on doing exactly that in our personal and professional lives,
0:31.4	and today on this episode, we will focus on working with social as founders and managers of
0:37.6	businesses. Let's hop into it. So, so far, we've talked about four of my reflections on social media
0:47.6	so that we can have it work for us versus against us. We need a toolkit for combating the shitty
0:53.1	parts of social media where it causes procrastination, it leads us to echo chambers, it exposes us
0:58.9	to bullying and anger. We also need a greater sense of self than ever before because of social
1:06.7	comparison, which is proliferated with social media. Social media has perfect memory, which on one
1:12.7	hand is good for keeping out divisive and angry people, but on the other side, it can lead to
1:18.8	self-sensorship, and the internet is the greatest creator of leverage around connection and knowledge.
1:24.5	So, my first reflection from the Facebook files as it relates to owners and managers is honestly
1:32.2	how perverse the incentives are for the owners of social media platforms. Let me explain what I mean.
1:40.2	I just don't think that founders like Mark Zuckerberg or Evan Spiegel are incentivized to always
1:46.7	be socially responsible with their businesses. Their job is to make money for their company and for
1:52.5	their shareholders, and the way they do that is by getting more eyeballs spending more time on their
1:58.4	platforms so that they have more surface area to make more money through advertising. And what does
2:05.2	that make me think about? Let's just use the example of Mark Zuckerberg. Do I think he's a bad guy?
2:10.5	No, I don't. Do I think that his number one priority for the business is solving mental health
2:16.5	issues on the platform? The answer is also no to that. At the end of the day, I just don't think
	...

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