The highest percentage of sales across any market come from word of mouth.

It's from people telling other people about stuff and people seeing other people use products and being like, hey, what is that?

Welcome to the game.

Every business needs a growth flywheel.

And in this podcast, I'm going to show you four different tactics to basically building the growth flywheel. And in this podcast, I'm going to show you four different tactics to basically

building the growth flywheel within the business so that eventually it doesn't require

you to put the effort and money to advertise and promote it to drive growth. But let the business

itself create the inputs that then create the outputs. So every business begins with effort and money from the founder or investors that begin the

business.

And this is kind of the initial, call it the spark that starts the business.

So this goes into the business.

Long term, you don't want effort and money to go into the business.

If anything, you want those things come out of the business. But it starts with the inertia effort and money to go into the business if

anything you want those things come out of the business but it starts with

the inertia we have to get it going and so from there you begin to get customers

right so you advertise you sell and people come in the door and they buy your

stuff or they go to your site or whatever. Now once customers come in they get

some sort of result. Now after they get the result you then have some sort of

reviews or word of mouth that those results will generate and then that can then in

turn get you more customers and so this initial effort of money goes into the system, that gets you customers, those customers

get results.

Those results drive reviews and word of mouth, which then get you more customers.

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