How to Make Money From Podcasting | Joel Oliver

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 1 July 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

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Summary

Podcast monetization is one of the most common challenges that podcasters face. "How can I make money podcasting?" Thankfully, it's not as difficult as most people make it out to be. In this episode, Joel Oliver shares exactly how one of his podcasts made 60k in a single day! Learn how to position your show, attract the right audience, and create offers that convert. Get ready to rethink how podcasting can fuel your business! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/338 Chapters 00:00...

Transcript

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0:00.0	You're listening to Podcasting Made Simple.
0:04.6	Hey, I'm Joel Oliver.
0:06.8	How could a podcast create $60,000 of sales in a single day?
0:12.3	I'm going to share this story with you along with four podcast success pillars that you must have in place
0:17.8	if you want to use your podcast as a marketing tool for your business or
0:21.9	brand. And I will preface it because you're probably already thinking, who is this guy making
0:27.6	this big outrageous claim? Maybe it happened one time, but it certainly wouldn't be able to
0:32.1	be done on my podcast. The $60,000 is just too big of a number. I share your skepticism.
0:38.3	I understand it.
0:39.1	Okay, I'll tell you now, though, this client was not a celebrity.
0:42.1	They did not have a top 1% in the world podcast.
0:45.0	They didn't do anything that you can't do.
0:47.9	And as well, the four podcast success pillars that I'm going to share,
0:52.3	these have been developed from commonalities across every single
0:55.6	one of our podcasting clients that I've seen over the past decade who successfully use their
1:01.0	podcast as a marketing tool for their businesses. All right. These are universally important.
1:06.9	So while that $60,000 sales in a day example that I'm going to share with you, that might
1:11.5	sound extreme.
1:12.7	These four podcast success pillars were present there and they need to be present with your
1:18.3	podcast as well.
1:19.4	Okay, these are the takeaways lessons that you can learn.
1:22.8	So what I've noticed after working with hundreds of podcasters over the years is that you
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