Podcast Guesting as a Referral Engine | Christine Campbell Rapin

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 24 June 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most podcast guests focus on reaching listeners, but the fastest way to get clients is actually through the host. In this episode, Christine Campbell Rapin reveals how to turn podcast guesting into a referral engine by building strong relationships with hosts. Learn how to position yourself, create partnerships, and get introductions that lead to real business. Get ready to make podcast guesting your most powerful client-generation tool! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/337 Cha...

Transcript

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0:00.0	Hey, Alex here. Before we get into today's episode, I want to share some really exciting news with you.
0:04.4	We just launched a podcast network. If you go to podmatch.com forward slash network, you can take a look at all the shows and categories that are involved.
0:11.9	And if you'd like to have your show listed in the network, you can press the join network button at top.
0:16.6	I look forward to seeing your application, and I hope you enjoy some of the shows there. And now, let's get into today's episode.
0:22.3	You're listening to Podcasting Made Simple.
0:26.0	One of the biggest things that people choose to spend time podcast guesting for is a belief
0:34.6	that it will create leads, and those leads will become paid clients. You think the
0:41.8	answer is in the audience, the listeners of the show. And while that may happen, it's really,
0:50.5	really hard to control. And so I want to shift your perspective and show you the faster way
0:57.3	to find clients with podcast guesting. It is through creating referrals with the host. I am Christine
1:05.5	Campbell Rappin, and I have interviewed hundreds of guests on multiple platforms over the years.
1:13.0	And podcasting can be a great source elite generation, but truthfully, most guests are missing
1:20.5	golden opportunities for fast, warm introductions and getting clients in the next 90 days.
1:28.3	So let me break it down what can make you exceptional as a podcast guest.
1:35.7	So when it comes to introductions and finding ideal leads for you, warm introductions, have a faster track and a higher conversion
1:48.8	rate than every source of cold traffic out there. And so, I want you to be thinking about
1:56.2	where you're playing, how you're playing, and how to leverage your guesting better.
2:03.5	It all starts down to the host and choosing the right shows that are appropriate for buying
2:12.5	behavior. So many people think the goal is just be on a podcast and get airtime.
2:19.5	But my friends, if you are in the wrong room, in the wrong audience, with the wrong message
2:25.9	that does not tie to a program or service that people will pay you for, you are colossally
2:31.8	wasting your time.
	...

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