Seth Stevens Davidovitz. He's one of the most fascinating guys I ever interviewed.

He does all this weird data analysis

where he finds the secret truths about humanity

from the data.

Like I remember in his first book where he's talking about how this entire country had this

weird fetish that we speak about a little on this podcast coming up, but you only know about it because

it shows up in the Google data.

It's like no one ever talks about this, they just Google it.

And so you find out all these secrets of human beings from all this weird kind of data.

And Seth is the guy to find weird data.

He's been doing it for years.

He's written two books on it now a third.

The third book is called Who Makes the NBA,

Data Driven Anspers to basketball's biggest questions.

Plus, how I created this book in 30 days using AI,

which is a fascinating part of this conversation as well, because it's very interesting how AI is playing a role in writing.

But don't think this is about basketball.

This is more about an approach to data and how things we assume are often wrong.

And so I'm not a basketball player.

I've never, maybe I've watched one basketball game in my life, but this was a fascinating topic for me.

So Seth asked questions like what percent of seven foot tall players are in the NBA?

Are seven foot tall players actually good athletes?

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