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From the editorial team at LinkedIn, I'm Jesse Hemphill, and this is Hello Monday, a show where I investigate how we're changing the nature of work and how that work is changing us.

Every generation has its own fears about the jobs that could go away.

By the early 2030s, 38% of current jobs in the United States could be automated.

Experts warned it will destroy some jobs.

So far, most of the loss has been in manufacturing jobs.

But for all the anxiety, there are also new kinds of jobs emerging.

So this season, we're going to talk to people who have jobs that didn't have

and really couldn't have existed before.

I'm starting with the job that I've always been curious about, the professional

influencer, athletes and famous people have always made money by wearing certain

shoes or promoting certain products on TV, that's not what I'm talking about.

I mean the growing business opportunity in helping brands connect with regular-ish people,

with moderate followings.

And when I say growing, here's what I mean.

This year, brands will spend more than twice as much as they did just two years ago.

Later in this episode, Caroline Fairchild will talk to a Harvard Law School grad

who started a company to rep pets on Instagram.

But first I bring you this interview with Aminatous Soe.

Amina has built her own audience, and she's turned that into a career as an influencer. This past year she

brought in $300,000. I learned so much from talking to Amina about how to do

...