How To Make Every Penny Work Like a Dollar
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 18 March 2019
⏱️ 53 minutes
🧾️ Download transcript
Summary
A lot of companies are going to go out of business over the next decade for one main reason:
Humans don’t like change.
If you’re plan to be in business for the long term and you’re holding “what worked” in the past on a pedestal, I really hope this podcast changes the way you look at things.
This is a keynote I gave in Vegas at the International Franchise Association on Facebook and Instagram marketing in 2019, the rise of voice and machine learning, and more.
What was your biggest takeaway from this? Tweet @GaryVee and let me know
Transcript
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| 0:00.0 | Hey guys, this was a keynote. I gave very, very recently in Vegas to the franchisee association |
| 0:06.6 | IFA where tons of franchisee owners and franchisee's and marketing professionals and service |
| 0:14.2 | providers of franchisee's got together. One of the better talks I've given in a while |
| 0:18.8 | feedback was remarkable. A little bit niche to the franchisee industry, but I think it plays |
| 0:23.9 | for everybody listening and if you own a store of any sorts or thinking about it, this |
| 0:29.0 | episode should bring a ton of value. I don't roll in here as a podcaster or vlogger. I have |
| 0:38.6 | a lot of context for this business. I understand how Facebook or things that nature can raise |
| 0:44.8 | same store sales, memberships, CAC, LTV, long term value. This is a very clear picture for |
| 0:51.4 | me. This is why I woke up at four o'clock in the morning and wanted to do this talk today |
| 0:55.7 | because there is an incredible crossroads that will happen in this room over the next |
| 1:00.3 | decade. I think there's a massive naïve até to where the actual attention of the end consumer |
| 1:05.4 | is and how it plays out. The continuous game of the macro franchisee and the franchisee |
| 1:11.7 | zores doing this about how the marketing dollars are spent and executed and who's right |
| 1:15.8 | and who's wrong. It really is quite irrelevant because in the macro, in the macro, the elephant |
| 1:22.2 | in this room is that whether it's the franchisee or the franchisee z's, there are 90 cents |
| 1:27.7 | on the dollar in marketing budget in this entire room and one man's point of view going |
| 1:32.6 | directly in the garbage. To me, that is the exciting part of this. The only way you know |
| 1:37.9 | how to grow a business from three to $60 million in sales in such a short period of time |
| 1:43.2 | is when you make every penny work like a dollar and you spend no dollar that works like |
| 1:47.5 | a dime. That's what I did over that period. Back then, that was even having a website. Back |
| 1:53.0 | then, that was even having a newsletter that did email marketing. Back then, that was buying |
| 1:59.1 | ad words on Google. Those were the things I executed. Those were the things I did. Then YouTube |
... |
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