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Politics Unpacked

How To Make A Party Political Broadcast

Politics Unpacked

Anna Covell

News & Politics, Politics, News

4.41.4K Ratings

🗓️ 20 January 2023

⏱️ 54 minutes

🧾️ Download transcript

Summary

Party political broadcasts have been around for nearly 100 years, featuring everything from men sitting woodenly behind desks to yogic flying.


How are they made, do they change anyone’s vote and why are some of them so odd? Matt is joined by Tory advertising guru Maurice Saatchi, Labour filmmaker Mark Lucas, cross-party producer Nick Frost and Times TV critic Carol Midgley.


Plus columnists Katy Balls and Jimmy McLoughlin discuss whether Sunak is standing up to his party over tax cuts, why Starmer is at Davos, and why Andy Murray isn’t allowed to go to the toilet.



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Transcript

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0:00.0

Hello, this is the Webbox Podcast. I'm Matt Chowley and we got a treat for you today.

0:10.2

Pop up, end of the week listening. We look back on the history of party political

0:15.3

broadcast. The new year we've seen the new ones from Rishisunaka Keir Starmer. They're

0:19.7

not that imaginative to be honest compared to some of the ones we've seen in the past.

0:22.4

We're going to hear from Moiss Archie long-serving Tory Adman and Mark Lucas who worked on some

0:27.7

of the big ones of the new Labour years, really fascinating chat coming up with them and a trip

0:32.8

down memory lane as well. First though, as ever, we kick off with the Colourbus panel.

0:37.4

The Colourbus on Times Radio.

0:41.6

We have delighted today's Colourbus. Joining me are Katie Balls,

0:47.6

put together the spectator right for the time today, morning Katie.

0:50.7

Morning. And we've got Jimmy McLachlan, former adviser in number 10 on Business.

0:56.3

Now presents a podcast called Jimmy's Jobs of the Future. Morning Jimmy.

1:01.0

Morning, Matt. Nice to have you both with us.

1:03.9

Right, let's start with Rishisunak. I want to sort of zoom out a little bit and try to work

1:10.6

out what's the plan to quote what's the plan to quote Jeremy Hunt from early one of the week.

1:17.8

So he was in more come yesterday, Rishisunak, suggesting the public understands why he can't cut

1:23.3

taxes, even if it may be his colleagues don't, saying the people aren't idiots.

1:30.7

I'm a conservative, I want to cut your taxes, of course I do, right, because you all work

1:34.8

incredibly hard and I want you to keep more of your money so you can spend it on the stuff that

1:38.4

you want to, right? That's what I want to deliver. I wish I could do that tomorrow, quite frankly,

1:43.3

but the reason we can't is because of all the reasons you know, right? You're not idiots,

1:47.0

you know what's happened, right? We had a massive pandemic for two years, we have to shut the

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