How To Make a Legit Business in Education | Ep 523

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 11 April 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(4:06) - Pillar #1 & 2: Harvard rejects people & has no income expectations.

(8:34) - Pillar #3: Give tons of free content away

(16:03) - Harvard invests in positioning themselves as number one.

(19:28) - Collect data to make substantiated claims.

(21:06) - Legitimate businesses consistently over-deliver and exceed expectations.

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Transcript

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0:00.0	Hey guys, love that you're listening to the podcast.
0:02.6	If you ever want to have the video version of this, which usually has more effects, more
0:06.6	visuals, more graphs, you know, drawn out stuff, sometimes it can help hit the brain centers
0:11.7	in different ways.
0:12.7	You can check out my YouTube channel.
0:13.7	It's absolutely free.
0:14.7	Go check that out if that's what you are into and if not, keep enjoying the show.
0:18.6	The highlights that they have at Harvard are not the income, but the experience and the
0:23.2	network and the relationships and the character development, etc.
0:26.2	Now, if you're thinking yourself, man, it would be harder to sell people that way.
0:32.7	Because it would take longer to do it.
0:35.2	But if you do it that way and you only let in really good people, what do you think happens?
0:42.2	Welcome to the game where we talk about how to sell more stuff to more people in more
0:45.1	ways and build businesses worth owning.
0:47.2	I'm trying to build a billion dollar thing with acquisition.com.
0:49.8	I always wish pesos, musk and buffet had documented their journey, so I'm doing it for
0:53.4	the rest of us.
0:54.4	I'm Aaron and enjoy.
0:56.7	You've probably seen these make $10,000 a month and 30-day scam businesses marketing
1:01.5	all over the internet.
1:02.8	And on the same degree, you've probably seen Harvard market and say you might maybe graduate
1:08.1	from Harvard.
	...

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