Hey guys, real quick. So Layland, I are definitely working on our social media presence if you guys haven't noticed and we're just breaking now into linked in.

Alright, it's not as bad as I thought. It's actually been pretty awesome so far and you guys have been really cool in there and people are sharing our stuff a lot.

So if we aren't connected on LinkedIn, go ahead and let's connect and let's rock and roll.

I'm a big believer in continuing to take dividends out of a business as it continues to grow out.

And that's because you want to decrease your down type risk.

Welcome to the game where we talk about how to get more customers, how to make more

per customer, and how to keep them longer in the many failures and lessons we have learned along the way.

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If I'm an entrepreneur and I'm growing my business month overall over month, when should I,

one, start taking money, huh? And two, when should I start actively investing?

These are some of the questions that get most frequently with the entrepreneurs that I speak with who,

you know, depending on where they're at, they might have, you know, $500,000, $1,000,000 in the bank and they're like,

I'm not really sure what I should do. And so what I wanted to do was walk you through the thought process that I have

or had around investing to give you a little bit of some frameworks to think through that help me make this decision-making process a lot easier.

So first off, I'm a big believer in continuing to take dividends out of a business as it continues to grow.

And that's because you want to decrease your down type risk, right?

Because for some reason, and the statistics are very likely that the business will not succeed in the long term, right?

90, whatever it is, 90% or 95% of businesses fell within five years. And so it's much better in my opinion to consistently take money out of the

business as you're growing it because there's a very high likelihood that it will not stick around.

A, and B, many entrepreneurs have this idea that they're going to sell their business for some magical number sometime in the future when in reality only one percent of

businesses ever sell. And so if that is the case, again, well, I would rather not stack the chips under 91 to 1 bet.

It does happen, but the likelihood is low. And so I would like to take chips off the table on a regular basis.

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