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Once again, that's Transfer like I'm going to transfer my money to another country.

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TransferWise.com.

This is Recode Media, with Peter Kafka.

That's me. I'm here with Ryan Holiday, who sells lots of stuff.

He's a professional marketer, among other things.

Today he's here to talk about a bunch of stuff.

But you've got a new book out of here, right?

Ryan, perennial seller, the art of making and marketing work that lasts.

Sounds easy.

Yes.

Done.

How do you do it?

So what I'm fascinated by, in publishing, obviously, the trend is always bestsellers,

but the vast majority, especially in the nonfiction space of books, hit a list for a week,

and then they sell no copies in week two, three, four.

But the vast majority

of the income for the publishing industry, which the 70 billion dollar year industry comes

from books that are a year or two years old. Yes. Yes. The reason they can have an office in

Manhattan is because the Great Gatsby sells. Right. Not so much the tale of the catalog.

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