How to Make $37,000 with Only 28 Listeners | Michael Whitehouse

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5 • 671 Ratings

🗓️ 7 February 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/213 In this episode, Michael Whitehouse explains how he generated $37,000.00 in sales through his podcast, that only had 28 listeners! Join us as Michael shares the framework for how podcasters can turn a show with a small audience into a lucrative revenue source without spending any money beyond the cost of hosting the podcast. Get ready to learn how to attract high-quality leads and convert them into paying clients usin...

Transcript

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0:00.0	You're listening to Podcasting Made Simple.
0:03.6	I'm your host, Alex San Felipe.
0:05.6	For this episode's guide and resources, please visit podpros.com slash 213.
0:11.2	And now, let's get to the episode.
0:14.8	Hello, I am Michael Whitehouse, the guy who knows a guy,
0:17.2	and I'm going to share with you how I made $37,000 in a podcast with 28 listeners.
0:23.2	So what do you need for a successful podcast?
0:27.2	The first question comes down to, what is a successful podcast for you?
0:32.2	A lot of people when they're thinking about a successful podcast, they're thinking of someone like Joe Rogan.
0:37.3	They're thinking about a million downloads or of, you know, someone like Joe Rogan. They're thinking
0:37.6	about a million downloads or sponsors, you know, national companies, Nike giving you all this
0:43.2	money like you're an NBA star. And yes, that is a way to have a successful podcast. That requires
0:49.6	editing and marketing and all kinds of stuff that maybe you have and maybe you don't.
0:55.3	If you have all that stuff, cool, this is not the video for you.
0:59.2	But if you don't have all that stuff, if you're like everyone else who doesn't have a
1:04.4	multi-thousand-dollar budget per episode to create a production, I'm going to talk to you
1:09.8	about a different form of success
1:11.7	for a podcast. Your podcast can be an amazing platform to meet the people you need to meet
1:19.4	and connect with them and learn from them. So back in 2021, my podcast, the guy who knows a guy,
1:26.8	was a tool that allowed me to make
1:29.1	tens of thousands of dollars in spite of the fact that most of the episodes don't get more
1:34.9	than 100 downloads because of the connections I was able to make on that show.
	...

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