You're listening to Podcasting Made Simple. I'm your host, Alex San Felipe. For this episode's

guide and resources, please visit podpros.com slash 214. And now let's get to the episode.

Hi, I'm Dustin Reekman. I'm so excited to share how you can add six figures or even seven figures

to your online business

using podcast guesting. I have an e-commerce business called Fire Creek Snacks that we grew to seven

figures. I also have a coaching business called Simple Success Coaching that we grew to multiple

six figures in the first year using these exact same strategies. I, in addition to that,

have had over 200 clients all about podcast guesting and business growth through this channel.

So please know that what I am about to teach you works. However, the big disclaimer here,

it also requires work, right? And it also requires you to think differently about some of the

efforts you might

have already been applying towards your podcast guesting strategies. First and foremost, I really want

you to embrace the idea that the podcast audience really exists in three different layers. You can think

of this as like a three-layer cake, right? The base, level one, as I call it, is broad and thin.

It's not very deep. Level two, right on top of that, is narrower and a little deeper, and then

level three sits right on top. It's the narrowest, but it's also the deepest. These represent

different types of audiences for every podcast that you might appear on, and we have different

strategies on how you can find those audiences,

serve them, and sell to them.

So level one is what almost all of us think about when we think about podcast guesting.

And that's the audience, right?

It's the listener, the people out in the ether who maybe download the show,

...