How To Make 1 Video Work For 7 Platforms

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 16 November 2023

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Many people misunderstand me when I say to make "64" pieces of content. I don't mean 64 separate pieces, I mean make a few pieces of content and stretch them as far as they will go. One of the biggest reasons I continue to take on speaking events is the content that I get out of it. Today's episode of the podcast is a Keynote Koala access token experience where I sat down and answered some questions before I gave my keynote at the Aspire conference. I really enjoy events like this where I get to interact on a more intimate level. I hope you enjoy this one:)

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Transcript

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0:00.0	When I say 64, I don't mean 64 original things, I mean you make this thing and you make it work for seven platforms with some tweaks.
0:06.6	Then it's an Instagram story versus a main post that a Facebook reels and then put yourself in that position.
0:11.7	Do you know that the single reason I continue to speak
0:13.9	is for the content?
0:14.8	Oh yeah, you just made a hundred videos right there.
0:16.8	Attention is the number one asset.
0:20.3	I remember I saw a presentation where you said post 63 times a day and you showed like different ways
0:26.9	exactly yep and I was like we were working through it together with those so I and it's like
0:30.8	maybe we can't do 63 because we're not on all platform
0:33.2	yeah that's right that's right and then another question like why not an all
0:38.5	platform mike what the fuck are you doing in the shadows come on bro
0:42.4	what are you fucking Batman? Look at you.
0:45.7	Jesus Christ, Mike. Yeah. Yeah, it's a lot, but the science, it's funny, I literally, as I said on stage,
0:56.7	editing this new book and like, it's fucking, it's fucking detailed.
1:01.6	And it comes to that detail.
1:03.4	All right, so that's to that. What else for who?
1:06.0	That you're for on kind candor.
1:08.0	Yeah. It's really hard for me.
1:11.0	You know, you guys know how good our culture is. Our problem is we're the
1:15.1	other way. You know, you know right now in LA that in your subjective
1:21.6	opinions of the bottom 10% performers we let them get away with murder.
1:25.0	That's, you know, and so like, you know, that's our weakness.
	...

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