The best you teweubers in the world starting with Mr Beastown spend more time and more money on their thumbnail than you can ever imagine.

So number one for everybody who's going to do video and again that's a whole nother conversation because for some people it should be written word, some people should be doing video.

I think the thumbnail on video is incredibly important, I think the first three seconds.

Do we need the hook from the thumbnail to be delivered on in the first two or three or four

seconds, we really believe we do?

If my hook says 30 to 40 year olds, you should be thinking about LinkedIn, and if my opening

line is like, before we get get into that in two seconds you may

lose that audience one thing that continues to work for me is taking headlines

that are happening in pop culture business and doing a green screen and talking over it. That model continues to work

better than if I just looked in camera right now and talked about it.

Attention is the number one asset. So the first thing I want to ask you is what would you do today you know in today

in today's world you know inflation and everything that's going on in the world's really

crazy right now? Yes. If you were to build a business today, what would you do differently?

I don't know if I would do anything differently and more importantly back to bringing as much value to the audience as possible.

I think the thing I think most about is, am I putting myself in a position to succeed and will this work?

And I think if you ask those questions, one of the biggest things that everyone who's listening

needs to think about is do I like this? Am I good at it? Like why am I doing this?

Am I doing you know real estate because my other friends say you can make money in real estate

am I doing cannabis or crypto or something else because it seems like it's

hot am I doing social media influencer

because that seems easy?

To me, the reason I don't think about things differently,

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