How to Leverage Content Marketing When You Are Selling Multiple Products | Ep. #1149

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 September 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1149, we discuss leveraging content marketing when you are selling multiple products. There are many ways to market content, from videos and podcasts to events and more. We find these avenues really powerful, especially when you have an array of offers for your audience. Tune in to hear our strategies for driving sales and building your customer base! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Leverage Content Marketing When Selling Multiple Products. [00:35] Growing an audience through content marketing. [01:10] Free versus premium offers and targeting different areas. [02:03] Using categories and lists to drive sales and traffic. [02:54] Building from a foundation of content marketing and moving into different areas. [03:39] Keyword research and finding comparable and successful products and services. [04:12] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: UberSuggest ClickFlow HubSpot Tony Robbins Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:17.0	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your page speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.7	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we're going to talk about how to leverage content marketing when you are selling multiple products. Oh, how fun! Who wants to go first? That means I want to go first because you looked at me.
1:03.8	I'll go first.
1:04.8	Okay, so here's my take on this.
1:06.2	So to me, content marketing is podcasting, it's video,
1:08.9	it's blog, it's speaking.
1:10.8	That to me, even throwing a dinner to me is content marketing
1:13.0	because you're creating a great experience for someone. So to me I like doing all these
	...

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