How Often to Update Old Content | Ep. #1148

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 22 September 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1148, we talk about the important idea of updating content and how often this should be done. A lot of content creators make the mistake of making new content constantly, instead of doubling down and improving already successful content that they have. Tune in to hear our thoughts on staying up to date and how often to efficiently give your content new life! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Often to Update Old Content. [00:34] The SEO benefits of updating your content. [00:57] New content creation versus updating already established articles and information. [02:06] Using tools to track the decay of your content over time. [03:10] Minimizing issues and loss of traffic to improve user experience. [03:39] Going in-depth on articles and doubling down on quality and currency. [04:29] The mistake of constantly creating new content over updating useful articles. [05:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Animalz Google Search Console Ahrefs Backlinko Toyota Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:49.2	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we're going to talk about how often you should update your old content.
0:58.0	So we've talked about this this tactic quite a bit in terms of this is something that's been working really well for us so you know you update a piece of content you know
1:06.2	Google sees it and then all of a sudden guess what you're gonna rank for more keywords on that page and then you're keeping the page fresh
1:12.0	meaning what tends to happen is all of a sudden,
1:14.0	whoa, you're actually ranking higher for that main keyword on that page.
1:18.1	So that's why you do it.
1:18.8	So the question, Neil, is I know you have full-time staff dedicated to this.
	...

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