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The Tom Ferry Podcast Experience

How to Lead a Real Estate Team in the Shifting Market | Team Builders

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Education, Business

4.71.1K Ratings

🗓️ 19 July 2022

⏱️ 21 minutes

🧾️ Download transcript

Summary

The market is shifting. “Recession” talk is everywhere you look. But the question is, what can you do to turn this obstacle into an opportunity for your real estate team? It starts with being the “play-caller” that your agents trust. Stephanie Younger has seen a few market shifts over the last 20 years, and during each one she’s continued to refine her playbook while expanding her team. I sat down with Stephanie to discuss what it takes to be a great leader in today’s market, the conversations you need to be having with your agents, and the conversations they need to be having with their clients. Watch this episode a few times until you have Stephanie’s scripts memorized. And if you like what she has to say, make sure to join us at next month’s Success Summit, where you’ll get Stephanie’s full “Lead Generation Playbook” for open houses, featuring her signature scripts and checklists which make the difference every time. There are still virtual and in-person tickets available, so don’t miss this opportunity!

Transcript

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0:00.0

Welcome to a special edition of the team builder show,

0:03.1

specifically the shifting market show to help us do it.

0:06.6

I've got the Stephanie Hunger in the house from Los Angeles,

0:10.1

Compass real estate, $403 million in volume last year,

0:13.8

monster year, by the way, congratulations.

0:15.9

Thank you.

0:20.5

Steph, the people that don't know you,

0:22.4

what part of LA do you serve or you and your team serve,

0:25.4

and then let's unpack the size of your team,

0:27.9

and then let's get into what are the changes

0:29.7

of the plays that you're running with your team

0:31.4

to crush in this market?

0:32.8

Sure.

0:33.6

So I'm primarily in the Silicon Beach,

0:35.6

sort of West Los Angeles market,

0:37.8

but I think we sold in over 60 zip codes last year.

0:40.9

We have a really strong geographic farm,

0:43.6

but we are pretty widespread around the West side of Los Angeles.

0:46.7

So obviously it's like Malibu to Palas Verdes,

0:49.4

and Beverly Hills to the West primarily.

0:52.0

Right.

0:52.9

And a lot of that, is it driven by reputation?

...

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