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Today we are going to talk about how to launch products like Apple.

So if you think about Apple, Apple does an amazing job launching products and they sell a lot of

products when they do so. I still think it is the most valuable company by

market cap, it's over two trillion, so there's and if you think about how they

release products it's always launches. I think the only other company that may be worth more than them is the Saudi Aramco, but that's because oil prices are through the roof, but in a typical year or market condition, Apple usually is the leader when it comes to market cap.

And the thing that they do really well and we talked about this in the last episode is

A, they used to storytelling, but B is they run amazing is a

they use storytelling but B is they run amazing production and they create a lot of hype around a

product before it goes out like just think about it this way you are sitting there for hour to two hours

watching Apple talk about products

that they are going to sell to you.

It's pretty much a really long infomercial. You're listening to an infomercial to hear about what you can give them

money for for the products that they are going to release.

In essence, you're giving you the attention so then that way they can give you

products in exchange for your money. It's kind of crazy to think about, right? If I turned on television,

I put commercials for an hour, you would not sit there and listen.

But one of the main reasons that people sit there and look forward to hearing what Apple has to offer

is, A, they create amazing products or services, because if you don't create amazing products and services,

it's going to be really hard to launch something because no one's going to really care.

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