How to Launch a Product as a Solopreneur with Laundry Day

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 4 May 2021

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

So you have a great product idea and want to bring it to life - but how do you actually make that happen? This week, Puno chats with Victoria Ashley, the founder of Laundry Day, a cool cannabis-adjacent brand of artisanal smokeware. Victoria shares every step of her journey from concept to designing your product, finding a manufacturer, and bringing your product to market through influencer marketing -- all as a one woman show! Together Puno and Victoria share tips on how to create a brand identity on your own, draft an email to get your mentors’ attention, influencer gifting, and so much more. Follow Laundry Day on Instagram @laundryday.co, Victoria at @_heyitsvic, and Puno at @punodostres! Thank you to our sponsors: Plan your Instagram & get your first month of Planoly free with code “girlboss” (all lowercase): https://plano.ly/3eYHlBp Build your dream course and save $99 with our exclusive offer for 30 days free of Thinkific Pro: http://thinkific.com/girlboss99 Create a beautiful, on brand website for your business with Squarespace! Head to squarespace.com/girlboss for a free trial, and when you’re ready to launch, use the offer code GIRLBOSS to save 10% off your first purchase of a website or domain!

Transcript

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0:00.0	Hi, it's Puno, and you're listening to Girl Boss Radio.
0:15.6	So today, we're going to be talking a little bit about cannabis.
0:23.7	When we started brainstorming for the season of Girl Boss, I said, there's three things
0:27.5	I want to talk about.
0:29.4	First of all, businesses, fibroids, and cannabis.
0:33.2	So here we go.
0:34.7	Well, we're not actually going to be talking about cannabis specifically.
0:39.5	We're going to be talking to Victoria Ashley, who is the founder of Laundry Day, which
0:45.8	is a smoking accessories company that's intersecting the categories of cannabis, lifestyle, and
0:52.2	home decor.
0:53.2	I actually met Victoria on Instagram.
0:56.0	She wrote me like the sweetest email I wanted to collaborate with my cat, Moindee.
1:00.7	You should check out Moindee, the cat.
1:02.1	You'll get why.
1:03.6	But yeah, our friendship started on Instagram, and even though she's in Victoria and I was
1:08.2	in Los Angeles, we would just DM and text and get on a call and talk about business.
1:15.9	And I really wanted to share her story and talk about my relationship with her because
1:22.2	I wanted to show how women, how founders can really help each other.
1:27.1	This is an example of why asking for help and being transparent about your business as
1:32.7	opposed to acting like you've got everything figured out is sometimes what you need for
1:37.9	the next step in your business.
1:40.4	This episode is full of goodies in here because I'm pretty intimate with her business.
	...

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