You're listening to the Creating a Brand podcast where we deliver weekly interviews on topics to help entrepreneurs make their first or next step in business the right one.

I am your host, Alex San Felipe.

Do you know if you actually have what it takes to become a successful entrepreneur? For many of us,

figuring this out has always been an act of trial and error with some pain involved along the way,

but today's guest takes a different approach. In this episode, I'm talking with Gino Wickman.

Gino is the creator of the entrepreneurial operating system, EOS, and is the author of the best-selling

book, Traction. Today we're talking through Gino's book titled Entrepreneurial Leap, which he wrote

specifically to help aspiring entrepreneurs confirm that they possess the characteristics

needed to be an entrepreneur.

For links to resources that will be mentioned during this episode, please visit CreatingAbrand.com

152.

And now let's not wait any longer.

Here's my conversation with Gino Wickman.

Gino, welcome to the Creating a Brand podcast.

Alex, thrilled to be here looking forward to this.

Yeah, I've been looking forward to this since I picked up your book, Entrepreneurial Leap. And I say that because as soon as I started reading it, I realize this is a topic that we

should have covered on episode one of the Creating a Brand Podcast. And that topic is helping people

understand if they actually are an entrepreneur, have what it takes. So I'm glad we're covering it

now. At least we're covering our bases, but this should have been episode one, not episode 150 some odd, whatever it's going to end up being.

For sure. And I, you know, I'll tell you this. We are a match made in heaven. I'm thrilled we found

each other. And I want to start by saying, you know, your show you want to be more of a keynote or a masterclass, you said

you want the content to be practical, actionable with takeaways, and you want your audience

...