Lowering prices won't help you keep more customers because price has nothing to do with why

customers are canceling. I'm Dan Martel, CEO of Martel Ventures, a portfolio of companies that

generates over $100 million in revenue. But we wouldn't be able to drive that amount of revenue

if we didn't understand how to keep more customers. So I'm going to share with you the simple

seven-step process we use in all my

companies to keep more customers paying us month over month over month and make more money

in the process. Because losing a customer that you spend a ton of money to get is crazy expensive.

And as business owners, the number one thing you need to run your business is money. So let's get

into it. Welcome to the Martel method. I went from rehab at 17 to run your business is money. So let's get into it.

Welcome to the Martel Method. I went from rehab at 17 to building a $100 million empire and being a Wall Street Journal bestselling author. In this podcast, I'll show you exactly

how to build a life and business you don't grow to hate. And make sure you don't miss anything

by subscribing to my newsletter at Martelmethad.com.

Step number one, we need to understand our growth ceiling.

See, every business has a point in the future that no matter how many customers they add, they won't grow.

Let's say you have 10 customers today, but every month that goes by, you add 5 customers per month.

But you're currently losing 10% per month. Well,

if you have 10 today, 10% is just one. It's not a big deal. But if you keep adding five per month,

that's another 45 over the next nine months. 10% of that now is five. Think about it. If you

churn 10% of your customers every month, then every 10 months you've lost 100% of those

customers that you had so you got to keep adding more just to replenish.

That's your growth ceiling.

It's just like a leaky bucket.

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