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She's So Lucky

How to Invest Like Emma Grede

She's So Lucky

She's So Lucky

Balancedblackgirl, Self-improvement, #Shessolucky, Balancedles, Business, Entrepreneurship, Lesalfred, Education

4.82.8K Ratings

🗓️ 14 April 2026

⏱️ 60 minutes

🧾️ Download transcript

Summary

#342: In this week's episode of She’s So Lucky, we’re continuing our Lucky Girls Invest series with a guest who defines what it means to build power, wealth, and legacy — Emma Grede.

This is one of those conversations.

The kind that recalibrates how you think about money, ambition, and what it actually takes to create the life you say you want.

In this episode, I sit down with Emma for an unfiltered, deeply tactical conversation on what it means to invest. Not just in the market, but in yourself, your relationships, and your long-term vision. From her early days growing up in East London to building and scaling multi-billion-dollar companies, Emma breaks down the real decisions, trade-offs, and mindset shifts that got her here.

We talk about the difference between being in proximity to power and actually having it. Why so many people are distracted by visibility instead of focusing on what truly moves the needle. And how learning to think like an investor – before you ever write a check – can completely change the trajectory of your life.

This episode is packed with gems and never-before-told stories from Emma, it’s the kind of insight you only get from someone who has actually done the work, built the businesses, and made the money.

If you’re serious about building wealth, stepping into your ambition, and operating at a higher level… this one is required listening.

This episode is for you if:

  • You’re ready to move differently when it comes to money, power, and decision-making — and start thinking like an investor in your own life
  • You’ve been caught up in visibility, networking, or “being in the room” and are ready to refocus on what actually moves the needle.
  • You’re learning how to prioritize yourself, your vision, and your goals without guilt or second-guessing.
  • You want to shift from asking “how do I get in the room?” to becoming the person who owns the room.
  • You’re navigating your relationship with money from scarcity, to stability, to building real wealth.
  • You want to understand why profit matters more than perception
  • You’re building (or want to build) something of your own and need clarity on what actually makes a business… a business.
  • You’re ready to invest in the relationships that matter and stop overextending yourself in one-sided dynamics.
  • You need the reminder that ambition requires discomfort and that choosing yourself is the work.


Episode Links:


Sponsors:

  • Nutrafol: For a limited time, Nutrafol is offering our listeners $10 off your first month’s subscription and free shipping when you visit Nutrafol.com and enter promo code BALANCEDLES
  • Monarch Money: Use code LUCKY at monarch.com to get your first year half off at just $50.
  • No Bull: Exclusively for She’s So Lucky listeners, NOBULL is offering 35% off your FIRST order. Visit www.nobullproject.com and use code DMLUCKY for 35% off your entire FIRST order


Connect with Les:


This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.


Produced by Dear Media

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0

The following podcast is a dear media production.

0:12.0

Everyone wants to know how to build a billion dollar business, but what I'm more interested in is how do you build yourself into the kind of person who can run one. Today's guest didn't just

0:23.3

build brands. She built proximity. She built leverage and she built a name that stands on its own.

0:29.1

So this isn't just about investing your money. It's about investing in becoming her. This month,

0:34.6

we're in our Lucky Girls Invest series, where we're talking about how women

0:38.2

actually build wealth, make smart decisions with their money, and position themselves for

0:42.3

long-term power. And today's episode is really about what it looks like to invest beyond just

0:48.3

your bank account and start investing in yourself. Today, we're sitting down with Emma Greed,

0:53.7

CEO, Good American, founding partner

0:55.5

of skims, investor, operator, and someone who has mastered the art of turning proximity into

1:00.7

ownership. This is a conversation about evolution, what it takes to step out from behind

1:05.6

the scenes and claim authority in your own name, about learning how to see opportunity

1:10.3

differently, not just as income, but as access, equity,

1:13.6

and long-term leverage, and about the quieter internal work required to build the kind

1:18.0

of self-concept that can actually hold success when it comes.

1:22.3

And maybe, most importantly, what Emma today would teach Emma 20 years ago about money, ambition, and playing

1:28.6

the long game.

1:40.0

Oh my gosh, Emma, welcome to she's so lucky.

1:42.8

Thank you for having me, my darling.

2:04.4

I'm so excited to have you. I'm really, really excited to be here. I love to get all this time that I can chat to you. You have been a very highly requested guest amongst our audience. Wow, that's nice to know. The girls are excited to hear from you. Let's not let them down. I know. I know. So we have a tall order. We have a tall order ahead.

2:09.4

But the premise of she's so lucky is talking about the stories of women who create their own luck. And when I think about someone who created their own luck, like you're immediately someone who really comes to mind.

2:15.0

You've been really forthcoming about your story coming from East London,

...

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