How to Integrate Subject Matter Expertise and Sales, with Andy Frisella - MFCEO139
REAL AF with Andy Frisella
Andy Frisella
4.9 • 33.5K Ratings
🗓️ 18 April 2017
⏱️ 67 minutes
🧾️ Download transcript
Summary
When it comes to sales, you can't settle for mastering product knowledge.That's too myopic. You have to broaden your approach to include a comprehensive knowledge and expertise, not just of a particular product, but of the whole industry or field of which your product is one part. As Andy Frisella says, you have to be "the guy." You yourself have to be a holistic resource for your customer. Those who do that will reap benefits for your brand and bottom line.
Transcript
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| 0:00.0 | What is up guys you're listening to the MFCEO project I'm Andy I'm your host and I am the |
| 0:12.8 | mother fucking CEO guys this is your first time listening welcome we are an |
| 0:18.6 | entrepreneur podcast unlike any other on earth you and your family and your |
| 0:27.3 | friends live inside of a box and my job is to help you move outside of that box |
| 0:34.2 | society tells us all how we're supposed to live how we're supposed to work how |
| 0:40.5 | we're supposed to behave and what you need to realize is that society also has a |
| 0:46.4 | plan for you and that plan is for you to live in a mediocre box your entire |
| 0:52.8 | life serve other people help other people make money with you making very little |
| 0:58.4 | and come to a point where when you're used you're tired and it's time for the |
| 1:06.2 | next generation to come along you get crumpled up and thrown in the fucking trash |
| 1:10.2 | and my goal our goal with this project which this is exactly what this is is a |
| 1:17.0 | project it's a movement it's a cultural correction is maybe the best way to say |
| 1:24.4 | it against the politically correct the fucking bullshit things that our |
| 1:30.4 | teachers teach us the limiting beliefs all the things that have taken the |
| 1:36.1 | greatness of American work ethic and and and accomplishment out of our society |
| 1:43.4 | over the last 30 years this is a fucking movement against that so what you're |
| 1:48.7 | gonna get here is you're gonna get real practical advice the reality from real |
| 1:54.4 | people who have done real shit regardless of what the fucking world has told |
| 1:59.2 | them and I'm a prime example of that okay now Tuesdays we have practicality |
| 2:06.6 | podcasts which that's what we're gonna have today that's gonna be things that |
| 2:10.3 | you can actually take go out and use to help you create a better life for |
| 2:15.6 | yourself whether that be you know financially socially relationship wise |
... |
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