How to Design Lead Nurturing & Lead Scoring Campaigns | Ep. #99

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 7 November 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics 01:01 – What SingleGrain does 01:48 – When people opt in, tag them in a certain way 02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages 02:45 – Take the best leads and cross reference with tools 03:30 – Lead scoring leads 04:02 – Drip and Infusionsoft 04:24 – When your threshold is reached, mark them as a qualified lead 05:07 – Nurture and have a good marketing funnel 05:47 – If the lead isn’t engaged, they aren’t likely going to close 07:04 – Make a reengagement campaign 07:36 – Frank Kern Setting Up Contingencies 08:04 – You have to plan first before diving in 08:31 – That’s it for today’s episode! 3 Key Points: It’s all about the messaging and who you’re taking to. The biggest mistake you can do is to put all your questions on one page. If there’s no engagement, the lead wouldn’t probably close. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.8	your instructors Neil Patel and Eric Sue.
0:17.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm your host Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about the complicated process of designing a lead nurturing, lead scoring, and a drip email campaign.
1:06.0	So when you think about this, what you want to do, because this is a podcast, this needs to be visualized.
1:11.7	So if you just Google marketing funnel,
1:13.8	you'll be able to find the first top
1:16.0	the top two results are either from single grain,
1:18.2	which is mine and then also Kip's metrics as well.
1:21.2	And you should be able to find at least a high level kind of what a
1:24.3	flow looks like for a lead nurturing campaign so to keep things simple I'll
1:29.7	keep it kind of high level for what we do at single grain. So when people opt in to our email
	...

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