How to Increase Audience Retention on YouTube | Ep. #460

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 November 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #460, Eric and Neil discuss how to increase audience retention on YouTube. Tune in to know how long people usually stay engaged in a video, the retention rate you want to aim for, and why visual hooks and valuable content are KEY for holding people’s attention. Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Audience Retention on YouTube 00:43 – Your watch time matters GREATLY 00:48 – Check your analytics section for audience retention data 00:54 – Tim Schmoyer, a pro YouTuber, says you want to aim for a 60% plus retention rate 01:10 – From Growth Everywhere and Marketing School’s videos, people tend to drop off at 10-20% 01:16 – “These are audio files, so that explains it” 01:36 – “You need to have visual hooks” 02:22 – Eric shares how he fixed their videos on YouTube to make people stay on longer 03:02 – Get to the point and make your videos valuable 03:24 – Make sure your videos are cut in different ways or angles to keep people’s attention 03:41 – Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool 03:50 – Go to SingleGrain.com/giveaway to get your FREE copy 03:54 – That’s it for today’s episode! 3 Key Points: Watch time on YouTube is one of the biggest factors that impact retention. People tend to stay on your videos longer if they find them visually appealing. Teach your audience and provide VALUE—that’s how you hold onto them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the dial and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.6	with your instructors Neil Patel and Eric Sue.
0:19.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:56.0	And I'm Eric's friend Neil Patel.
0:58.0	And I'm Neil's friend, Neil's friend Eric Sue.
1:00.0	And today we are going to talk about how to increase audience retention in YouTube.
1:05.0	So think about it.
1:06.0	If you look at YouTube, you have a bunch of videos that you're creating.
1:09.6	You want people to stay, right?
1:10.7	You don't want people to just drop off 10 to 20% into it. Your watch time also matters a lot. So,
1:15.8	audience retention, it's something you want to look at in your analytics section.
1:19.2	Just click on analytics. Go to audience retention. And what you're looking for in general and this is
1:23.9	something I learned from Tim Schmoyer of video creators so he's a pro
	...

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