How to Improve Your PPC Campaigns in 10 Minutes per Day | Ep. #121

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 29 November 2016

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or evaluating your landing page and copy. Listen as they list down different ways you can evaluate and adjust your PPC campaigns with a very small time commitment daily. Time Stamped Show Notes: 00:27 – Today’s topic: 00:33 – Regardless of the platform, think about how you can set a framework 00:59 – With AdWords, go through your accounts and pause the things that aren’t working 01:37 – Focus on the landing page and your copy 02:15 – Exit pop ups, do not break Google’s policy 02:40 – Use stock images or check out Design Pickle and see which images you can use for PPC 03:25 – Run a survey 03:50 – Use Qualaroo’s survey tool 04:15 – Look at your keywords reports 05:10 – There are limited resources for PPC 05:33 – Spend on your peak hours 06:38 – Spend money faster to get the results faster 07:01 – Send traffic to an educational resource 07:40 – Use Power Editor, AdEspresso or Qwaya 08:07 – Get more creatives on board 08:27 – AdEspresso’s post on CPR 09:15 – That’s it for today’s episode! 3 Key Points: Evaluate what is working and not working by running surveys and checking keywords reports. Hiring creatives can give your PPC campaigns the boost it needs. Managing your PPC ads DO NOT need to take up a lot of your time—designate 10 minutes a day in your schedule. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another edition of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to improve your PCC campaigns
1:01.0	in just 10 minutes a day.
1:02.6	So when you're starting with, let's say,
1:05.0	AdWords or even Facebook ads,
1:07.3	and when I'm referring to PPC pay-per-click,
1:09.6	I'm referring to any type of platform that has
1:11.9	any type of cost per click type of bidding.
1:14.8	So whether it's Facebook ads, ad words, you have to think about how you can set up a framework
1:19.3	to just really work on it 10 minutes a day because let's say you're starting out as a business
	...

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