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Marketing School - Digital Marketing and Online Marketing Tips

7 Ways to Become a Thought Leader | Ep. #120

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 28 November 2016

⏱️ 11 minutes

🧾️ Download transcript

Summary

In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Become a Thought Leader 00:36 – Becoming a thought leader requires a mix of everything 01:17 – #1 Don’t just focus on one channel 01:46 – Neil describes how he became a thought leader 02:08 – Find your unique angle 03:22 – Join YEC (Young Entrepreneur Council) 03:45 – Go to LinkedIn and reach out to editors of large publications 04:19 – Using large publications is a bit overused, but still a good tactic 04:25 – #2 Guest post 04:42 – #3 Find your niche 05:36 – #4 Choose the platform you will use 06:49 – #5 Do something that makes you stand out 07:32 – Neil does crazy experiments 07:57 – #6 Take whatever you can 08:57 – #7 Don’t forget to focus on PR 09:39 – Use free solutions with HARO 09:58 – That’s it for today’s episode! 3 Key Points: Find your niche, find what SETS YOU APART. If you don’t stand out, you don’t get remembered. Don’t think that you’re too big or important for anything—just get your voice out there! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you gotta look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time.

0:51.3

Hello and welcome to another episode of marking school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about seven ways

0:59.0

you can be a thought later.

1:01.0

So Neil, being a thought later yourself,

1:02.0

I'll let you kick this one off.

1:04.0

The funniest thing is most people believe that they can be a thought leader by like

1:08.4

talking at a conference, blogging or doing a podcast or whatever maybe. It's actually none of that. Instead, it's a combination of all of it. You can't just speak at one conference. You can't just blog. You can't just do a podcast. It's a bit of everything. You don't have to go to the extreme

1:24.8

that I've done, but I believe that if you combine it all, eventually if you spend like three, four years

1:30.6

doing it, people start seeing you as a thought leader. I speak at

...

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