And we are back. This is Mike from Danger and Play.com.

And today we're going to talk about the cognitive science of podcasting, of job interviewing, of giving information, of doing anything.

Here's within the context.

It goes like this.

Mike, your podcast is only 15 to 30 minutes. They should be an hour.

I like hour long ones. What is up with that? Man. Well, here's what's up with that, guys.

There is something that I learned at a very young age, and I believe these books were from

Tony Buzan. That's T-O-N-Y-B-Z-A-N. Some people call him a kook. But you know all those people who are using these mind maps and concept maps, that all goes back to Buzan and nobody gives this guy any credit. They just call him some... He's like the Ron Paul of Cognitive Science. But he's a kook, but when you actually look into what he has to say,

you think, wow, why doesn't everybody know about this?

And the line I got from him that I just said was,

it's not what you comprehend, it's what you retain.

That's the fundamental principle of memory, of learning,

of teaching, of anything.

Let's say I do an hour-long podcast. You're following along,

and sometimes you're thinking, might talk faster, man, I'm from New York. You're too slow, man, you're too slow, you're too slow. Yeah, you're following along. It's great, but what did you retain?

When you're in college, I'm sure you remember you sit and you're like, okay, you're there, you're in your seat, you're in your seat, yeah, you're learning, and then all of a sudden you're dooling on your paper and your mind's wandering and you see that girl's thong sticking out and the last thing you're thinking about is class or even if you pay attention the whole time

you get done and you're like well I better go off my notes because I don't really know what just

happened. It's because an hour is too long if you want to really retain and apply what you're learning.

So my mindset, because I always talk about mindset with you guys, but my mindset is I'm not an

entertainer, I'm an educator.

I'm not here to talk for an hour and then have some radio ads and I just sort of blah, blah,

blah, blah.

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