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Podcasting Made Simple

How to Impress as a Podcast Guest | Dan Cumberland

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 13 June 2023

⏱️ 14 minutes

🧾️ Download transcript

Summary

Send Us a Text Message MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/231 Every podcast host knows you have a reason to be on their show, but do you know theirs? By tapping into the motivations and business models behind a show, you're able to take the host and audience to new places that they all secretly want to go. In this episode, Dan Cumberland shares his strategy for flipping the script on guesting to allow you to bring more value, build better connections with hosts and audiences, an...

Transcript

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0:00.0

You're listening to Podcasting Made Simple. I'm your host, Alex San Felipe. For this episode's

0:06.8

guide and resources, please visit podpros.com slash 231. And now let's get to the episode.

0:14.7

Hey, everybody. I'm Dan Cumberland. Do you want to get more out of your podcast guesting?

0:20.6

After eight years of hosting

0:22.9

and guesting myself, I've found one simple trick that has changed everything for me as a guest,

0:29.8

and I think it could do the same. If you're looking to get more out of each of your appearances,

0:35.1

this is for you. I've created what I call the upside down

0:39.3

interview strategy. Before I tell you how it works and how to go about implementing it,

0:44.8

let me tell you about one of my worst interview experiences I've ever had as a host.

0:50.0

I was thrilled to have a prolific guest on, she's a podcaster, multiple-time author with a big publishing house.

0:58.0

Her work aligned just so well with my show, I just couldn't wait to have her on the show.

1:04.0

My show is about personal transformation.

1:06.0

I was excited to dig into her own transformational story and share some new insights with the world.

1:12.3

You know, unearth that really good stuff. I read her book. I listened to her show. I was

1:17.5

ready to create something just really special. And as you could probably guess, she apparently

1:24.0

wasn't. Instead of a dynamic and fresh conversation, it felt like every question

1:29.5

I asked her was just redirected back to her talking points. It was like interviewing a seasoned

1:36.6

politician. We've all seen these kinds of interviews. She was so habituated into her media appearance

1:43.7

persona that it just made her completely inaccessible.

1:47.0

I think of myself as a pretty skilled interviewer, and I've done just countless hundreds of interviews before,

1:53.0

but I just could not crack her, or at least not in the time that we had available.

1:58.0

Not only did I leave the show feeling disappointed with the result,

...

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