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I'm your host, Alex San Felipe.

For this episode's guide and resources, please visit podpros.com slash 230.

And now, let's get to the episode.

When is the last time you thought about why it was you started your podcast in the first place?

And when is the last time you

really sat down and evaluated how well the work you're doing on your show is contributing to those

ultimate goals? My name is Megan Doherty and today we are going to be talking about how to evaluate

your achievements and your progress on your show based on that ultimate goal that you're looking for.

Of course, success can mean a whole lot of different things to a whole lot of different

kind of podcasters, and there's no wrong answer when it comes to having goals or the reasons

that you are podcasting for yourself, for your business, for your community. It's all good.

But we all want to be making sure that the

effort that we're putting in is reflected in the outcomes that we're getting. And that's what I really

want to cover and get into it today. So unless you're podcasting strictly as a hobby for the love

of the game, then figuring out what metrics you can track that let you know you're on the right

path and that you're progressing towards your goals is going to be a really useful thing to do.

In my work, I primarily deal with podcasts that exist for businesses, and there are four types of podcast goals that are the most popular among them.

There are audience engagement podcasts that engages audiences that a business or public thinker already has.

There are thought leadership style shows meant to establish brand and reputation,

relationship building shows that are mostly about connecting and getting to know more people in your

professional network, and of course content shows that exist to contribute to a flywheel of

...